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款客及精致生活 酒店及旅游业管理
酒店及旅游业管理课程
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Alumni Fees#: HK$106,200 to be paid in 3 semesters
# Graduates of Bachelor Programmes of HKU SPACE in collaboration with the University of Plymouth will enjoy an alumni discount with tuition fee HK$106,200 to be paid in 3 semesters.
(The tuition fee is reviewed annually and is subject to change without prior notice.)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
本课程主要为装备学员掌握领队⼯作的⾓⾊及职责，运⽤基本知识和技巧处理外游旅⾏团的运作、顾客服务及保障、风险及突发事宜，确保毕业学员执⾏领队职务时符合法例、达到业界规范及符合《旅游业条例》里领队的发牌准则中有关修毕试前训练课程的要求。
PROGRAMME OBJECTIVES
The programme aims to produce graduates who are broadly informed about all aspects of the nature and operation of the hospitality industry and its inter-relationship with the broader social, cultural and economic context. Graduates are able to display originality and inventiveness, and are capable of independent and entrepreneurial thinking. This programme also imparts an in-depth knowledge of the theoretical and technical aspects of management of a variety of hospitality industry business operations to students; and they are nurtured to have customer-focused mindset and cross-cultural skills and knowledge to work in multi-cultural environments.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
PROGRAMME OBJECTIVES
The programme aims to introduce an expanding field of customer experience management in the travel and tourism industry. Customer experience has become a critical differentiator in today’s competitive market environment, tourism and travel service companies can strengthen their brand preference and improve customer loyalty and satisfaction through valued and memorable customer interactions. This programme imparts an in-depth knowledge and understanding of guest relationship management, cross-cultural management, and people management in a variety of tourism and travel service business operations to students.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
PROGRAMME OBJECTIVE
This programme aims to provide students with the basic concepts and knowledge in tourism and hospitality. It covers a wide range of industrial knowledge, including vast majority of business organisations, structures in travel and tourism industries as well as different career pathways in airlines, theme parks, travel agencies, hotels, restaurants, and cruise industry. Upon completion of the programme, students will be able to identify and examine travellers’ purposes of visiting a destination and travellers’ motivations by understanding the industrial trends, statistics, contributing factors and stages in the historical development of tourism. The new travelling modes and experiences in 21st Century as well as the professional ethic consideration will also be discussed via various real-world case studies.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
PROGRAMME OBJECTIVE
This programme aims to equip the hospitality, tourism and event practitioners with the concepts of marketing. It covers products, pricing, internal marketing strategy (people) and customer satisfaction, promotion, digital marketing strategy, and distribution channels in the tourism, hospitality and event industries. The programme also aims to give students an opportunity to extend their understanding of marketing in the hospitality, tourism and event contexts. It offers a wide range of academic knowledge, including how to examine the marketing environment and its likely impacts, how to access the market segmentation, targeting and positioning strategies in use for the hospitality, tourism and event industries specifically. Upon completion of the programme, students will be able to prepare a marketing plan for the hospitality, tourism and event organisations.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
