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市场营销学 人工智能，大数据及市场营销数据分析
人工智能，大数据及市场营销数据分析课程
8 项结果
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The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners.
PT
Start 11 JAN 2026 (SUN)
Duration 30 hours
Fee HK$7900
本课程旨在为学生提供社交媒体和数位营销分析方面的基本知识。学员能亲自动手参与及运用相关技术和工具，建立数据策略，藉此培养学员的策略思维，有效地使用数位和社群媒体营销分析的技能。
PT
开课日期 2026年2月14日 (星期六)
修业期 3个月
课程费用 HK$6950
The programme aims to enhance the concepts and skills for modern marketers, enabling them to leverage artificial intelligence (AI) for optimising marketing strategies, generating leads and enhancing brand visibility. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximise marketing performance.
PT
Start 29 MAR 2026 (SUN)
Duration 30 hours
Fee HK$7900
社交媒体及数码市场学专业文凭课程旨在装备那些没有营销学术资格的营销从业人员或高管，使其具备实用的营销知识，包括战略营销规划、消费者行为、基本的Google分析、社交媒体和数码营销，以及公共关系。完成课程后，学生将能够处理营销任务，实现业务目标。
PT
开课日期 待定
修业期 1年
课程费用 HK$4500
This programme aims to equip digital marketing and advertising practitioners with the skills to utilise Google Analytics 4 (GA4) to measure online traffic across various platforms and apps engagement. The programme also focuses on collecting event-based data and providing insights and solutions to optimise digital campaigns, website traffic, and sales conversion for e-commerce.
PT
Start To be advised
Duration 30 hours
Fee HK$8800
- 本課程旨在為市務人員提升專業技能，提供人工智慧的基礎知識、實踐技能和戰略
- 應用緊貼市場趨勢：聚焦人工智能（AI）在市場營銷的應用，助你掌握AI工具與策略。
- 理論與實踐並重：強調AI於數據驅動決策、客戶行為分析、個人化推廣與營銷自動化的實務應用，配合業界案例與即時演示，協助市場營銷人員或企業主管作出負責任和高效的AI整合決策。
PT
開課日期 2026年1月17日 (星期六)
修業期 16小時
課程費用 HK$3800
Learning Objectives By the end, learners will:
• Understand advanced no-code AI agent platforms
• Design AI workflows for marketing automation
• How to use no code platforms for AI agents
• Address ethical and practical challenges (e.g., data quality, bias)
PT
Start 22 MAR 2026 (SUN)
Duration 1 day
Fee Course Fee: HK$1,800
Early Bird: HK$1,600 (application submitted on or before 22 Feb, 2026)
Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)
Early Bird: HK$1,600 (application submitted on or before 22 Feb, 2026)
Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)
