Main content start
Change.每天多學一點 改變.可大可小

Marketing Artificial Intelligence, Big Data and Marketing Data Analytics

Artificial Intelligence, Big Data and Marketing Data Analytics

To equip modern marketers with data-driven skills. Participants will learn to leverage big data and AI as proactive, data-driven planners. By learning practical AI applications, marketers can automate tasks, personalize experiences, and make informed, data-driven decisions.

Artificial Intelligence, Big Data and Marketing Data Analytics Programmes

Programmes Type

Programme Type

Microcredential

Start Date

Class Schedule

Financial Assistance

Venue

Hong Kong Island

Kowloon

Subscribe e-connect
This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start 08 APR 2025 (TUE)
Duration 3 months
Fee HK$6,000
This programme aims to equip digital marketing and advertising practitioners with the skills to utilise Google Analytics 4 (GA4) to measure online traffic across various platforms and apps engagement. The programme also focuses on collecting event-based data and providing insights and solutions to optimise digital campaigns, website traffic, and sales conversion for e-commerce.  

 
PT
Start 20 DEC 2024 (FRI)
Duration 30 hours
Fee HK$8800
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
PT
Start 15 FEB 2025 (SAT)
Duration 30 hours
Fee HK$7500
This programme aims to provide students with essential and fundamental knowledge in social media and digital marketing analytics. It also provides hands-on and practical techniques and tools for students to build both strategic mindsets on data strategy and develop practical skills in using digital and social media marketing analytics effectively.
PT
Start 22 FEB 2025 (SAT)
Duration 2 months
Fee HK$6,750
The Professional Diploma in Social Media and Digital Marketing Programme is to equip those marketing practitioners or executives without an academic marketing qualification with practical marketing knowledge including strategic marketing planning, consumer behaviour, basic Google analytics, social media and digital marketing, and public relations. Upon completion of the programme, students will be able to handle marketing tasks to achieve the business goals.
PT
Start 07 MAR 2025 (FRI)
Duration 1 year
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners.
PT
Start 13 APR 2025 (SUN)
Duration 30 hours
Fee HK$7500