社交媒体及数码市场学专业文凭课程旨在装备那些没有营销学术资格的营销从业人员或高管，使其具备实用的营销知识，包括战略营销规划、消费者行为、基本的Google分析、社交媒体和数码营销，以及公共关系。完成课程后，学生将能够处理营销任务，实现业务目标。
 

Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.

This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.

本课程旨在为学生提供社交媒体和数位营销分析方面的基本知识。学员能亲自动手参与及运用相关技术和工具，建立数据策略，藉此培养学员的策略思维，有效地使用数位和社群媒体营销分析的技能。
 

本课程侧重於实践，设计，规划数字社交媒体行销活动。