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Marketing Digital Marketing, Social Media and Content Management

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  3. Arts Management Skills Training Programme – Executive Workshop on Digital Marketing and Generative AI for Arts Practitioners

Arts Management Skills Training Programme – Executive Workshop on Digital Marketing and Generative AI for Arts Practitioners
藝術管理技巧課程系列：生成式AI與藝術數碼營銷

Jointly Organized by
The Hong Kong Arts Development Council
Course Code
MKTG9244
Application Code
2435-2109NW
Study mode
Part-time
Start Date
17 Jul 2026 (Fri)
Duration
8 hours
Language
Cantonese, suppl with English
Deadline on 15 Jun 2026 (Mon)
Enquiries
28678499
28610278
ec.marketing@hkuspace.hku.hk
How to Apply
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How to Apply

Highlights

The Hong Kong Arts Development Council (HKADC) is proud to present a specialized, one-day intensive Executive Workshop on Digital Marketing and Generative AI for Arts Practitioners. Designed specifically for artists and arts administrators from small to medium-sized arts and cultural organizations in Hong Kong, this programme aims to bridge the gap between traditional arts management and the fast-evolving digital landscape.

Programme Details

Key Learning Pillars:
  • Strategic Foundations for Arts Marketing in the AI Era
  • AI-Enhanced Content Strategy and Creative Production
  • Digital Channel Planning and Campaign Execution
  • Performance Measurement, Analytics, and Cross-Team Collaboration
  • Building an AI-Enabled, Future-Ready Marketing Practice
Days / Time
  • Friday, 9:00pm - 6:15pm
Venue

Special Features

In today’s increasingly digital environment, standing out requires more than just creativity on stage or in the gallery—it requires strategic visibility online. This workshop is tailored to equip 30 select arts practitioners with the up-to-date knowledge and practical skills needed to confidently position their organizations and artistic outputs.

Entry Requirements

📋 Who Can Apply & Eligibility Requirements

To ensure an impactful, peer-to-peer learning environment, this executive workshop is exclusively open to applicants who meet the following criteria:

  • Professional Role: You must be a practicing Hong Kong artist or an arts administrator.
  • Experience Level: A minimum of 2 years of professional working experience in the arts and cultural sector is required.
  • Organisation: Priority is given to practitioners primarily working within small to medium-sized arts and cultural organisations.

⚠️  Admission & Selection Process:

Due to the interactive nature of this workshop, total capacity is strictly limited to 30 participants.

Meeting the minimum eligibility criteria does not guarantee a seat.

The training provider will handle initial applications, and a screening process will take place. 

Please note that the final participant list must be officially reviewed by HKU SPACE 

and approved by the Hong Kong Arts Development Council (HKADC) before enrollment results are released.

Apply

Application Form Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of personal information and payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, new and continuing students of award-bearing programmes with available online service, they may also pay their course fees by Online WeChat Pay, Online Alipay or Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolment Centres and avoid making cheque payment under this circumstance.

  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque, FPS or PPS by Internet will be reimbursed by a cheque, and fees paid by credit card will be reimbursed to the credit card account used for payment. 

  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to “HKU SPACE” to any of our enrolment centres.
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