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PROGRAMME OBJECTIVES

The programme aims to introduce an expanding field of customer experience management in the travel and tourism industry. Customer experience has become a critical differentiator in today’s competitive market environment, tourism and travel service companies can strengthen their brand preference and improve customer loyalty and satisfaction through valued and memorable customer interactions. This programme imparts an in-depth knowledge and understanding of guest relationship management, cross-cultural management, and people management in a variety of tourism and travel service business operations to students.   

This programme requires students to apply the knowledge and skills acquired in this programme to create a self-initiated design project. Project topics are expected to be wide-ranging which include but not limited to personal, commercial, social, and cultural aspects in Hong Kong.

This hands-on latte art making programme is designed to provide students with a sound introduction to latte art skills. It is suitable for those who are interested to deepen their latte art knowledge and skills in pouring a wide range of latte art patterns.
 

近年金融市場瞬息萬變，環球經濟充斥很多不穩定因素，投資者要於日趨複雜的投資市場獲利，便須進一步了解各種投資產品，運用各種交易策略以增加投資回報及避險。 本課程包含股票、外匯、衍生產品及對冲基金的投資理論，引用實例講解複雜的交易策略，讓學員掌握不同市况的投資策略。

This programme is designed to provide students with the knowledge of basic nutrition principles and their application. The impact of food-borne microorganisms in relation to health and disease will also be discussed.

Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.

This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.

The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.

The rapid development in digital technology and new social media massively reshaped the advertising industry and the public relations (‘PR’) practices and communications.  This programme is a fast track to equip executives in marketing, advertising or PR with new knowledge and skills in digital advertising, psychology in advertising, social media, consumer behaviour, and multimedia writing, etc., in order to enhance their market competitiveness.

This programme is designed to provide a thorough understanding of the factors that account for the style, quality and price of the principal still, sparkling and fortified wines of the world.