商业及管理 数码商业管理

A part-time top-up degree programme aims to ensure that students will develop a broad understanding of the complex, diverse and dynamic business environment for management. The programme curriculum is both international and practical in it contents. Students will acquire management skills as well as intellectual capability that enable them to perform effectively as a practicing manager. Thus, enhances their employability and facilitate career management.

This programme aims to provide students with a solid foundation in business studies covering general management theories and practices.  It is designed to equip students with an analytical problem-solving approach in business management.  The inclusion of topical studies in Hong Kong’s business environment will enable students to learn about the emerging issues arising in the society that affect business decisions.

The programme consists of 3 streams*:

1. Business Management;

2. Digital Business Management; and  

3. Applied Business Psychology.

* Choices of streams is applicable for students admitted from July 2020 term only.

The programme aims to provide participants with the practical knowledge of decision-making with a data-driven approach.  It will help to improve their understanding of data and emerging technology concepts, to communicate more effectively with technical staff and interpret data resources for better business decisions.