The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners.

本课程旨在培养学生与利益相关者的企业沟通技巧以及制定危机管理计划。
 

在疫情期间，消费者在网上购物习惯大幅增长。对线上零售商来说建立有效的电子商务营运非常重要，这可以直接改善其消费者体验和增加公司盈利。本课程旨在为学生提供电子商务营运和管理的基础知识，包括电子商务概念、商务策略和营运。它还为学生提供电子商务安全和营运知识，包括线上支付设定、库存管理、物流和订单执行。
 

This programme is designed to enhance the skills of individuals working in the fashion industry, particularly in the areas of retailing, buying, and merchandising. It is also ideal for those aspiring to start their own fashion brands or those with no prior experience in fashion. Participants will gain insights into the structure of the global fashion market, trend research, buying functions, range planning, sales analysis, and profit management. The course includes real-life examples and a store visit exercise to provide practical, hands-on experience.
 

The programme is designed for enthusiastic beginners who are interested to discover and learn about the fine watchmaking industry. It requires no specific background knowledge of the industry. Students will be introduced to the fine watchmaking industry, the stories behind fine watches along with the technical particularities and craftsmanship skills surrounding their creation.

 

本课程旨在培养学生的自我管理、人际管理和团队管理技能，并为他们担任行销经理做好准备。
 

本课程旨在为学生从心理学角度来评估广告的有关知识。
 

本课程旨在让学生对零售业务的关键管理运营有基本的了解，为日常零售运营做好准备。 
 

本课程旨在强调以客户为中心在零售中的重要性，并教导学生提供客户服务时的知识和技能。他们还将学习如何建立长期消费者关系，并提高购物体验和满意度。