Lifestyle & Taste @ HKU SPACE

The programme aims to equip students with the knowledge and skills to identify the artistic and financial worth of art pieces, to buy and sell art, and to market and run an art business.
 
The programme begins with a study of the art business market, covering topics such as the artistic and financial value of art pieces, the key players and ecosystem of the art market and the latest trends, technology and emergence of online art trading platforms. In the second part of the programme, the focus will be on collecting and investing in art pieces, the running and marketing of the art business and how to build a career in the commercial art world.

The programme adopts a hands-on approach and includes examining real art pieces in class, case studies and a visit to an art gallery or art auction.  

This course provides a structured framework for understanding art as an alternative asset class, examining its historical significance, market mechanics, and investment potential. Through a blend of theoretical insights and practical case studies, participants will gain the tools to evaluate, acquire, and manage art as part of a diversified investment strategy.