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The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities.
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
2 installment-:1st- three modules: $33,000 and 2nd- three modules: $33,000
2 installment-:1st- three modules: $33,000 and 2nd- three modules: $33,000
The Postgraduate Diploma in Business Management for Digital Transformation is a business programme focused on developing customer-centric business and organisation development strategies to transform an existing business to meet changing customer behaviours with the help of digital technology.
The programme aims to equip current and potential business leaders with the knowledge and competencies to lead the business transformation of their organisation with the help of digital technology as an enabler. The programme adopts a practical approach to prepare students for developing business and organisation strategies for the transformation of their organisations and address common issues that may arise with the transformation.
[Tuition Fee by 3 instalments]
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