This Postgraduate Certificate in Public Relations and Corporate Communication focuses to link up students’ conceptual thinking with hands-on processes for managing the key areas of contemporary public relations, corporate communication and media relations. Students will be equipped with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the Public Relations, Corporate Communication or Media Relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media professionals, customers and community, the organization will effectively achieve their business and brand goals.

PROGRAMME OBJECTIVE
This programme aims to meet the continuing education and professional development needs of those who are currently working in the business aviation field or those who have aspirations in developing their future careers in the private jet business. The programme provides core private jet management and operation concepts, as well as specialized knowledge in delivering premium inflight butler services. A broad and holistic view of private jet management will be given to students with particular emphasis on hospitality service techniques.

香薰治療的存在已有數百年，其對人體的幫助有一定的科學根據。本課程旨在為學員提供香薰護療知識及應用技巧訓練。學員會由基礎開始認識香薰精油的功能和應用。內容包括香薰入門基礎的知識、人體生理和心理情緒的反應、如何適當使用香薰精油，從而減壓和對不同皮膚類型作出改善。

The programme aims to develop students with knowledge of the public relations industry, and the basic idea underlining corporate communication. Students will be equipped with the skills to analyse, plan and implement PR and corporate brand communication campaigns and events that help achieve organizational goals. Students will examine how to build mutual relationships with key stakeholders such as employees, media and community leaders for addressing unique communication challenges. Students will also be trained with English and Chinese PR writing skills in typical publicity materials.
 

本课程的对象为西班牙语初学者或对西班牙语只有初步认识的学员。它涵盖了一系列日常生活的主题和情境，发展学员的口语、听力、阅读和写作四种技能，配合相应的语法、词汇和发音练习。在课程结束时，学生应能理解并使用基本的日常短语来介绍自己，提出并回答有关个人基本资讯的问题，以及处理一般日常生活情况的情景，例如购物、外出用餐、谈论他们的工作、家庭和兴趣等。
 

本课程涵盖欧洲语言共同参考架构（CEFR）A1等级的内容。

日本清酒是日本人引以為傲的優良文化象徵，隨著日本清酒的全球化及香港人對日本食品越發喜愛，日本清酒成為伴佐日本美食的最佳酒品，清酒愛好者人數也隨之而增加。

保健推拿是指在养生和保健为主要目的，重视预防於未病之时。此课程不但为现有保健推拿从业人员提供规范手法的机会，同时让有志学习推拿这门传统医学学科的人士，提供基本的技能与理论知识。    

課程旨在提升學員的導賞綜合技能，包括導賞知識、導賞員態度和導賞技能等綜合技能，進而認識香港的歷史文化、古蹟保育、地質生態、非遺與藝術，以及博物館導賞。課程設實地考察、導賞觀摩和實習交流，有助學員成為稱職的導賞員

本课程融合认知心理学、认知科学和机器学习，引领您深入探索人类大脑的运作机制。从思维模式到学习过程，从决策行为到人工智能，让您站在科技创新的最前沿。

这不仅是一门课程，更是通往心理学顶尖学府的桥梁，为您的心理学学术生涯开启无限可能。

毕业后，您可选择攻读：
• 心理学与认知科学
• 神经科学
• 人工智能
• 大数据分析
• 生物心理学

零编程 (programming)经验也没关系！我们欢迎所有对人类心智和科技发展充满热情的同学。

踏上探索之旅，成为未来科技时代的领航者！