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市场营销学 公关及企业传讯


公共关系(PR)和企业传讯技能在当今全球性商业和沟通环境中需求殷切。香港大学专业进修学院(HKU SPACE)提供一系列相关的课程,装备学员在企业品牌传讯、公关中的新沟通工具和近来的趋势、内容创作和管理、公关活动策划和执行、公关活动的关键绩效指标(KPI)和有效性评估及危机管理的知识与实践能力。高效率的多媒体写作技巧将在各不断进化中的数码平台上得到磨练和完善,包括社交媒体、博客和互联网。



Programmes Type









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Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
Start 23 SEP 2024 (MON)
Duration 14 months
Fee Full Tuition Fee

Bridging Module Fee
HK$2,800 (for students without strong media/marketing/PR background)
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
Start To be advised
Duration 20 months to max. 40 months
Fee HK$4,250 per module (subject to change without prior notice)
The rapid development in digital technology and new social media massively reshaped the advertising industry and the public relations (‘PR’) practices and communications.  This programme is a fast track to equip executives in marketing, advertising or PR with new knowledge and skills in digital advertising, psychology in advertising, social media, consumer behaviour, and multimedia writing, etc., in order to enhance their market competitiveness.
Start To be advised
Duration 20 months to max. 40 months
Fee HK$4,250 per module (Subject to change without prior notice)
The programme is to equip students with proficient corporate communication skills to communicate with stakeholders and the knowledge to develop a crisis management plan.
Start To be advised
Duration 42 hours
Fee HK$4,350 (Subject to change)
The driving questions for this course are: how, when, and why an organisation communicates with its public? This course provides an overview of the strategy and practice of corporation communication. Core communication and management principles, as well as critical research are discussed in the context of specific cases. The content will cover communication to both internal and external audiences. The fundamental distinctions between the methods and means of communication will be addressed and principles of integrated communication strategy discussed.
Start 23 SEP 2024 (MON)
Duration 3 months
Fee HK$2800
開課日期 2024年9月2日 (星期一)
修業期 2年