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市场营销学 品牌管理、奢侈品牌建设及时裝营销

品牌管理、奢侈品牌建设及时裝营销

香港被誉为购物天堂。在香港购物有许多好处,例如免销售税(酒类及香烟除外),多类型的品牌选择,高质素的零售环境及完善的购物保障。消费者很容易便可以找到全世界知名的时装及奢侈品品牌。活跃的零售市场促使市务人员及商业专才需要进修最新的零售销售及品牌管理知识,为事业晋升作好最佳准备。

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timetable

品牌管理、奢侈品牌建设及时裝营销课程

Programmes Type

课程类别

微证书

开课日期

上课日期

学费资助

地点

香港岛

九龙

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This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start To be advised
Duration 20 months to max. 40 months
Fee HK$4,250 per module (subject to change without prior notice)
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
PT
Start To be advised
Duration 20 months to max. 40 months
Fee HK$4,250 per module (subject to change without prior notice)
The MSc in Marketing with Festival and Event Management is a two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 10 FEB 2025 (MON)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)

This postgraduate Diploma is designed to provide opportunities for marketing or retailing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business.

PT
Start To be advised
Duration 12 months to 24 months
Fee HK$5,700
This Postgraduate Diploma is designed to provide opportunities for practitioners in the luxury goods and services business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the luxury business sector.
PT
Start To be advised
Duration 12 months to 24 months
Fee HK$5,700
This programme aims to enhance the skills for those working in the fashion industry in the areas of retailing, buying and/or merchandising. Participants will learn the structure of the global fashion market, trend research, buying functions, range planning, sales analysis and profit management.   
 
PT
Start 24 NOV 2024 (SUN)
Duration 30 hours
Fee HK$6500
本課程透過了解奢侈品的歷史、文化及市場分析,讓學員明白各類奢侈品的特色和品牌,分析其收藏價值、行業趨勢和前瞻。透過教授相關的知識和實例分享,學員能夠因應家族辦公室的高端客戶需要,策劃更佳的奢侈品買賣和投資。

 
PT
開課日期 2025年3月12日 (星期三)
修業期 30小時
課程費用 HK$7500
The programme is designed for diamond traders, diamond experts, appraisers and graders, jewellers and designers, diamond and jewellery lovers, sales managers, and buyers. Students will study the 4C’s: Carat, Colour, Clarity and Cut, and determine the quality and value of a stone. Students will also learn identification methods to detect the most common stimulants, and be able to operate the professional microscope and other gemological equipment appropriately.  
PT
Start To be advised
Duration 58 hours
Fee Course Fee : HK$28,000
本课程旨在让学生对零售业务的关键管理运营有基本的了解,为日常零售运营做好准备。 
 
PT
开课日期 待定
修业期 4个月
课程费用 HK$4,350(如有更改,恕不另行通知)
本课程旨在研究数码消费者的行为意图,并研究全渠道零售战略营销,以增加消费者体验。。
 
PT
开课日期 待定
修业期 42小时
课程费用 HK$4,350(如有更改,恕不另行通知)