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市場營銷學 品牌管理、奢侈品牌建設及時裝營銷

品牌管理、奢侈品牌建設及時裝營銷

香港被譽為購物天堂。在香港購物有許多好處,例如免銷售稅(酒類及香煙除外),多類型的品牌選擇,高質素的零售環境及完善的購物保障。消費者很容易便可以找到全世界知名的時裝及奢侈品品牌。活躍的零售市場促使市務人員及商業專才需要進修最新的零售銷售及品牌管理知識,為事業晉升作好最佳準備。

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timetable

品牌管理、奢侈品牌建設及時裝營銷課程

Programmes Type

課程類別

微證書

開課日期

上課日期

學費資助

地點

香港島

九龍

訂閱 e-資訊
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 04 MAR 2025 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (subject to change without prior notice)
本課程旨在讓學生對零售業務的關鍵管理運營有基本的了解,為日常零售運營做好準備。 
 
PT
開課日期 待定
修業期 4個月
課程費用 HK$4,350(如有更改,恕不另行通知)
英國龍比亞大學
The MSc in Marketing with Festival and Event Management is a two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 10 FEB 2025 (MON)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)

This postgraduate Diploma is designed to provide opportunities for marketing or retailing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business.

PT
Start 10 MAR 2025 (MON)
Duration 12 months to 24 months
Fee HK$5,700
This Postgraduate Diploma is designed to provide opportunities for practitioners in the luxury goods and services business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the luxury business sector.
PT
Start 10 MAR 2025 (MON)
Duration 12 months to 24 months
Fee HK$5,700
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
PT
Start 04 MAR 2025 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (subject to change without prior notice)
本課程透過了解奢侈品的歷史、文化及市場分析,讓學員明白各類奢侈品的特色和品牌,分析其收藏價值、行業趨勢和前瞻。透過教授相關的知識和實例分享,學員能夠因應家族辦公室的高端客戶需要,策劃更佳的奢侈品買賣和投資。

 
PT
開課日期 2025年3月12日 (星期三)
修業期 30小時
課程費用 HK$7500
This programme is designed to enhance the skills of individuals working in the fashion industry, particularly in the areas of retailing, buying, and merchandising. It is also ideal for those aspiring to start their own fashion brands or those with no prior experience in fashion. Participants will gain insights into the structure of the global fashion market, trend research, buying functions, range planning, sales analysis, and profit management. The course includes real-life examples and a store visit exercise to provide practical, hands-on experience.
 
PT
Start 01 JUN 2025 (SUN)
Duration 30 hours
Fee HK$6500
The programme is designed for diamond traders, diamond experts, appraisers and graders, jewellers and designers, diamond and jewellery lovers, sales managers, and buyers. Students will study the 4C’s: Carat, Colour, Clarity and Cut, and determine the quality and value of a stone. Students will also learn identification methods to detect the most common stimulants, and be able to operate the professional microscope and other gemological equipment appropriately.  
PT
Start To be advised
Duration 58 hours
Fee Course Fee : HK$28,000
本課程旨在研究數碼消費者的行為意圖,並研究全渠道零售戰略營銷,以增加消費者體驗。。
 
PT
開課日期 待定
修業期 42小時
課程費用 HK$4,350(如有更改,恕不另行通知)