Executive Certificate in Public Relations and Corporate Branding - HKU SPACE: Marketing Communications and Branding, Media & Communication courses
Announcement
Class arrangement during COVID-19


The COVID-19 situation may still be fluid and constantly affect class arrangements in the coming months. The health and safety of our students will always be our top priority. To ensure that students’ academic progress is not affected, the School may substitute face-to-face classes with online teaching if necessary in the event that face to-face classes cannot be held. Our respective Programme Teams will contact the students concerned with details of such arrangements as necessary. For more details on the class arrangement during COVID-19, please refer to the special announcement on the School homepage.

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Marketing & Hospitality Marketing Communications and Branding

Executive Certificate in Public Relations and Corporate Branding
行政人員證書《公共關係及企業品牌》

Course Code
EP089A
Application Code
1955-EP089A
Study mode
Part-time
Start Date
13 Nov 2021 (Sat)
Duration
1 month
Language
Cantonese supplemented with materials in English
Course Fee
HK$7,000 per programme
Apply Now
Deadline on 27 Oct 2021 (Wed)
Enquiries
2867 8313
28610278

The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.

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The programme comprises of 30 hours of face-to -face lectures.

Public Relations and Corporate Branding

  1. Overview of Public Relations and Corporate Branding
  2. New Communication Tools in PR
  3. Content Creation and Management
  4. Public Relations Campaign Strategies Design and Implementation
  5. Measuring the effectiveness of PR Campaigns
  6. New Trends in Public Relations and Corporate Branding
Executive Certificate in Public Relations and Corporate Branding Apply Online Now
Application Code 1955-EP089A
Start Date 13 Nov 2021 (Sat)
Time 10:00 am - 5:00 pm (1-hour break)
Venue HKU SPACE Learning Centre (Hong Kong Island)
Apply Online Now

Tentative Timetable

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Venue : To be confirmed

Applicants shall hold :

  • a bachelor's degree awareded by a recognized university or equivalent; or
  • an Associate Degree / a Higher Diploma or equivalent, and have at least 2 years of working expereince; or
  • relevant professional qualifications.

Applicants with other qualifications and substantial senior level work experience will be considered on individual merit.

Application Fee

HK$150 (Non-refundable)

Course Fee
  • Course Fee : HK$7,000 per programme

Online Application Apply Now

Application Form Download Application Form

Enrolment Method

All applicants are required to complete the application form and submit it with ONE set of the following supporting documents together with application fee of HK$150 to any of the HKUSPACEenrolment centres:

1.Certified true copies* of full educational certificates and transcripts;

2. Original / Certified true copies* of testimonials or other documentary proof of the applicant’s working experience;

3. Photocopy of Hong Kong Identity Card#;

*Certified true copies: Original certificates and transcripts together with the copies are required to be presented to any HKUSPACE enrolment centres for verification.

#To study in Hong Kong, all non-local applicants are required to obtain a student visa issued by the Immigration Department of the HKSAR Government, except for those admitted to Hong Kong for employment or as dependants, who do not need prior approval before taking up part-time studies. It is the responsibility of individual applicants to make appropriate visa arrangements. Holding an acceptance letter to a HKU SPACE academic programme/course does not guarantee the issue of a student visa.

Payment Method

1. Cash or EPS
Only application fee can be paid by cash or EPS at any HKU SPACE enrolment counters.

2. Cheque or Bank Draft
Application fee and Course fees can be paid by crossed cheque or bank draft made payable to "HKU SPACE". Please specify the programme title(s) for application, student's name, and student card number (if applicable).

3. VISA/MasterCard
Applicants may also pay the Application fee and Course fees by VISA or MasterCard, including "HKU SPACE MasterCard", at any HKU SPACE enrolment centres.