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Marketing Public Relations and Crisis Management

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Public Relations and Crisis Management

Public Relations (PR) and Corporate Communication skill sets are in high demand in today's global business and communications environment. HKU SPACE provides a series of courses to equip students with knowledge and practical skills in Corporate Brand Communication, New Communication Tools and Upcoming Trends in PR, Content Creation and Management, PR Campaign Planning and Implementation, Key Performance Indications (KPIs) and Effectiveness Measurement of PR Campaigns and Crisis Management. Effective Multimedia Writing Skills will be polished and refined across a variety of evolving digital platforms, including social media, blogs, and the Web.

These courses are developed to cater for the career and business needs of practitioners of PR industries, business owners, sales, management, marketing, IT with extended tasks in commercial firms, NGOs, public utilities and government, or those who plan to pursue a career in PR and corporate communication.

Public Relations and Crisis Management Programmes

Programmes Type

Programme Type

Microcredential

Start Date

Class Schedule

Financial Assistance

Venue

Hong Kong Island

Kowloon

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Programme TitleLevelStart DateFull-time / Part-time
Edinburgh Napier University, United Kingdom
Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
PT
Start 10 FEB 2025 (MON)
Duration 14 months
Fee Full Tuition Fee
$81,000 (* increment of the tuition fee to $83,100 for Feb 2025 intake is subject to approval)

Bridging Module Fee
HK$2,800 (for students without strong media/marketing/PR background)
The programme is to equip students with proficient corporate communication skills to communicate with stakeholders and the knowledge to develop a crisis management plan.
PT
Start 05 MAR 2025 (WED)
Duration 42 hours
Fee HK$4,350 (Subject to change)
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
PT
Start To be advised
Duration 20 months to max. 40 months
Fee HK$4,250 per module (subject to change without prior notice)
The rapid development in digital technology and new social media massively reshaped the advertising industry and the public relations (‘PR’) practices and communications.  This programme is a fast track to equip executives in marketing, advertising or PR with new knowledge and skills in digital advertising, psychology in advertising, social media, consumer behaviour, and multimedia writing, etc., in order to enhance their market competitiveness.
PT
Start To be advised
Duration 20 months to max. 40 months
Fee HK$4,250 per module (Subject to change without prior notice)
The driving questions for this course are: how, when, and why an organisation communicates with its public? This course provides an overview of the strategy and practice of corporation communication. Core communication and management principles, as well as critical research are discussed in the context of specific cases. The content will cover communication to both internal and external audiences. The fundamental distinctions between the methods and means of communication will be addressed and principles of integrated communication strategy discussed.
PT
Start 10 FEB 2025 (MON)
Duration 3 months
Fee HK$2800
本課程旨在培養學生對品牌傳播的理解，以及使用數碼媒體來實現品牌目標的技能。本課程通過實務作業、專題研習、寫作報告、口頭滙報、測驗，讓學生了解並掌握專業品牌傳播的寫作技巧、數碼攝影和視頻製作及編輯原理，設計適當的傳播策略，以有效建立一個獨特的品牌形象。
 
FT
開課日期 待定
修業期 2年