Arts, Design & CultureDesign

The Bachelor of Arts (Honours) Graphic Design programme aims to provide comprehensive training for those who aspire to become a professional graphic designer. It provides an articulation route for Higher Diploma or Diploma graduates of graphic design or related disciplines from different institutions. It also provides an opportunity for practising designers to further pursue their studies. In this programme students pursue self-directed projects that enable them to work to a professional level in concept development, problem solving, production and presentation. This programme possesses an excellent staff profile. Projects are led by professional designers with extensive experiences in the design industry. Apart from professional design knowledge, staff members are willing to share with students the essential qualities of a successful designer and the latest developments in the design industry.

Bachelor of Arts (Honours) Interior Architecture aims to provide comprehensive training for those who aspire to become a professional interior designer. It provides an articulation route for Higher Diploma or Diploma graduates of interior design or related disciplines from different institutions. It also provides an opportunity for practising designers to further pursue their studies. This programme adopts a project-centred approach to learning that not only provides the opportunity to explore and develop design thinking but also offers a framework within which to promote contextual knowledge and technical presentation skills. This programme possesses an excellent staff profile and is closely connected to the local design industry. Renowned interior design firms such as M. Moser Associates Ltd. and Steve Leung Designers Ltd. have been rendering enormous support to this programme by providing students with internships, visits, seminars or professional comments on projects. Graduates of this programme were also presented with valuable opportunities to work in these large firms, thus guaranteering a good start in their career path.

This programme aims to develop the conceptual thinking and technical capabilities of young people who aspire to become Interior designers. The teaching team comprises professional designers, registered architects and experienced academics.

課程內容包括介紹室內設計行業的前景及升學途徑，以及室內設計師的日常工作。學員會瞭解設計元素的運用，以及家居設計基本技巧，並有機會親自參與設計過程，學習如何打造自己的理想空間。     

How can one represent the amazing buildings in Hong Kong? This course comprises of lectures introducing unique local buildings and basic sketching skills. Students will be sketching buildings at various locations with the teacher.

One sketchbook and required drawing instruments will be provided for students.

3D打印愈來愈平民化，現在數千元便可買到3D打印機。3D打印技術的應用範疇相當廣泛，包括建築和產品設計。但是專業的3D電腦模型未必人人懂得畫，3D打印機也未必人人懂得用。
因此本課程的目的是教授學生如何將3D打印機和3D電腦模型技術應用於建築以及產品設計中，從而以最具成本效益和最快捷的方法創造出一個實體模型。

This course will investigate and apply practical methods to uncover user’s latent desires as creative opportunities for new product development. Furthermore, it will present and apply a design process model that responds rapidly and appropriately to contemporary production paradigms and the expectations of consumers.

The aim of this course is to aid the development of an idea into a new business venture. Students will be introduced to some key tools that could help them to learn how to transform a new invention into a potential business innovation. This course is developed from a design and branding perspective, emphasising both analytical and creative approaches to developing a business. This course will not include the financial aspects of business development, but how to develop a strong value proposition. Concepts in business development will be introduced through a creative process.