Retail, Fashion and Luxury Brand Management Programmes and Short Courses - HKU SPACE. Explore our list or programmes for part-time and full-time.
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Marketing Retail, Fashion and Luxury Brand Management

Retail, Fashion and Luxury Brand Management

Hong Kong is well known as a shopping destination where consumers enjoy zero sales tax on most products (except alcohol and tobacco), endless brand choices, comprehensive consumer protection and high quality retail facilities. Many international fashion and luxury brands have set up shop in the city to take advantage of our sophisticated consumer market. This vibrant retail business environment is driving the need for marketing professionals and business practitioners to equip themselves with up-to-date knowledge of retail marketing and brand management.

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The programme is designed for enthusiastic beginners who are interested to discover and learn about the fine watchmaking industry. It requires no specific background knowledge of the industry. Students will be introduced to the fine watchmaking industry, the stories behind fine watches along with the technical particularities and craftsmanship skills surrounding their creation.

 
PT
Start To be advised
Duration 30 hours
Fee HK$9800
本課程旨在教授學員珠寶行業的專業營銷理論及實踐知識。課程內容包括寶石學,行業宏觀營商環境,奢侈品消費者行為學,客戶關係管理,品牌策略,及商業運營分析。
PT
開課日期 待定
修業期 2個月
課程費用 課程費用
HK$7,300

HK$7,000 (早鳥優惠- 凡於2022年3月3日或之前報名)

HK$7,000 (二人同行優惠)

校方有權利就課程費用作出更改
The programme is designed for diamond traders, diamond experts, appraisers and graders, jewellers and designers, diamond and jewellery lovers, sales managers, and buyers. Students will study the 4C’s: Carat, Colour, Clarity and Cut, and determine the quality and value of a stone. Students will also learn identification methods to detect the most common stimulants, and be able to operate the professional microscope and other gemological equipment appropriately.  
PT
Start 13 JUN 2022 (MON)
Duration 58 hours
Fee Course Fee : HK$28,000
This programme is designed to provide students with a basic understanding of the key management operations in retail business to prepare them for day-to-day retail operations. 
PT
Start To be advised
Duration 4 months
Fee HK$4,350 (Subject to change)
This programme aims at providing students with fundamental knowledge and skills of multichannel retailing and major retail marketing strategies to prepare them for facing challenges in the fast-changing retail business environment. 
PT
Start To be advised
Duration 4 months
Fee HK$4,350 per module (Subject to change)
This programme aims to enhance the skills for those working in the fashion industry in the areas of retailing, buying and/or merchandising. Participants will learn the structure of the global fashion market, trend research, buying functions, range planning, sales analysis and profit management.   
 
PT
Start To be advised
Duration 30 hours
Fee HK$6000
The High Horology Specialist Certification Programme is the second level certification offered by FHH. It is targeting at the fine watchmaking enthusiasts and/or practitioners who are also holders of the first level FHH certification (Watch Essentials or Watch Advisor).
PT
Start 11 JUL 2022 (MON)
Duration 1 month
Fee HK$7,900
This programme aims to discover and deepen understand of the fine watchmaking industry, prepare to enter the watch and jewellery industry and get the FHH Watch Advisor Certification recognition and become a true watch connoisseur.
 
PT
Start To be advised
Duration 1 month
Fee HK$7,500
有想過親自創作可穿戴藝術 (Wearable Art,又稱 Artwear)嗎?本課程教授基本立體剪裁 (Fashion Draping) 技巧、在導師指導下,學員從嶄新角度認識布料、皮革、珠寶、金屬及紙張等不同物料,結合個人創意,製作出獨一無二、揉合時裝和視覺藝術的可穿戴藝術品。
 
PT
開課日期 待定
修業期 16小時
課程費用 HK$2,560
Executive Workshop “Art Market, Trading, and Collectibles”

Technology not only creates more possibilities for artists, but it also brings tremendous opportunities for the art industry including the art market. For Hong Kong, despite the challenges faced by the territory in the past two years, Hong Kong has now overtaken London as the second-biggest contemporary art auction market in the world after New York.  ArtTech is therefore a blue ocean that poses great potential for Hong Kong to flourish and thrive in the global art scene.
 
PT
Start To be advised
Duration 9 hours
Fee Course Fee: HK$4200

Group Rate: HK$3600 ( Group of 2 or above, applications must be submitted to enrollment centres)
The programme is designed for enthusiastic beginners who are interested to discover and learn about the fine watchmaking industry. It requires no specific background knowledge of the industry. Students will be introduced to the fine watchmaking industry, the stories behind fine watches along with the technical particularities and craftsmanship skills surrounding their creation.

 
PT
Start To be advised
Duration 30 hours
Fee HK$9800