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Marketing & Hospitality

Experienced marketing professionals have always been in high demand in Hong Kong, given its heavy reliance on the service industry. HKU SPACE marketing programmes emphasize academic advancement as well as practicality. For instance, we have programmes in the areas of digital marketing, luxury branding and retail management which meet the needs of the industry. Our graduates are able to apply what they learn to the real world to solve complex marketing problems, and because of this they are welcomed by employers in all kinds of industries and organizations.

Since 2002 we have been running programmes on Hospitality, Tourism and Events that combine a practical teaching approach with comprehensive industry-based content. This ensures that students have a solid knowledge foundation and are well equipped to work in the sector.

Marketing Programmes

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Programme TitleLevelStart DateFull-time / Part-time

隨著東盟急速發展，成為中國最大貿易合作夥伴，尤其印尼將會在2045年成為全球第四大經濟體，帶給本港企業無限商機。根據香港貿易發展局，東盟人口超過6.7億，僅次於印度和中國內地。以經濟規模來說，東盟是全球第五大經濟體，區內龐大的消費力正逐漸釋放出來。其中，印尼是東盟最大經濟體，市場潛力甚為豐厚。如今網購熱潮席捲全球，港商可以通過電商渠道更快切入印尼市場，把握銷售新機遇。

 
PT
開課日期 待定
修業期 1日
課程費用 HK$6000
The programme is about the concepts and processes involved in developing market-driven strategies and a coordinated marketing programme to deliver superior customer value via public relations. The module focuses what it means to be a public relations professional, how people learn about public relations, develop and hone their public relations skills.
 
PT
Start To be advised
Duration 39 hours
Fee HK$6400
This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start 15 JUL 2025 (TUE)
Duration 3 months
Fee HK$6,300
This programme aims to provide students with knowledge on up-to-date digital, social media and content marketing strategies and tactics. It also provides hands-on and practical techniques and tools for students to build the essential skills and strategic mindset to bolster their brand in the digital age.
PT
開課日期 待定
修業期 3個月
課程費用 HK$6,750
University of Plymouth, United Kingdom
The MSc Digital and Social Media Marketing programme is jointly offered by University of Plymouth and HKU SPACE.This programme will deliver a mix of new and best practice in contemporary digital and social media marketing, along with significant communications insight and strategic insight into the digital sector. This will benefit both business and non-business graduates who wants to move into a more digital role in their career and/or develop as digital marketing specialists.
 
PT
Start 13 OCT 2025 (MON)
Duration 18 months
Fee Total course fee : HK$118,000
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
Edinburgh Napier University, United Kingdom
The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
PT
Start 13 OCT 2025 (MON)
Duration 24 months to 28 months
Fee HK$104,000 (payable in two instalments)
Edinburgh Napier University, United Kingdom

The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities.
 
 

PT
Start 13 OCT 2025 (MON)
Duration 24 months to 28 months
Fee HK$104,000 (payable in two instalments)
Edinburgh Napier University, United Kingdom
The MSc in Marketing with Festival and Event Management is a two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 13 OCT 2025 (MON)
Duration 24 months to 28 months
Fee HK$104,000 (payable in two instalments)
The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas.
PT
Start 07 JUL 2025 (MON)
Duration 1 year to 2 years
Fee HK$5700 - 6200
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 07 JUL 2025 (MON)
Duration 12 months to 24 months
Fee HK$6,200

This postgraduate Diploma is designed to provide opportunities for marketing or retailing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business.

PT
Start 07 JUL 2025 (MON)
Duration 12 months to 24 months
Fee HK$6,200
This Postgraduate Diploma is designed to provide opportunities for practitioners in the luxury goods and services business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the luxury business sector.
PT
Start 07 JUL 2025 (MON)
Duration 12 months to 24 months
Fee HK$6,200
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