
Marketing
Discover Subjects in Marketing
Marketing & Hospitality
Experienced marketing professionals have always been in high demand in Hong Kong, given its heavy reliance on the service industry. HKU SPACE marketing programmes emphasize academic advancement as well as practicality. For instance, we have programmes in the areas of digital marketing, luxury branding and retail management which meet the needs of the industry. Our graduates are able to apply what they learn to the real world to solve complex marketing problems, and because of this they are welcomed by employers in all kinds of industries and organizations.
Since 2002 we have been running programmes on Hospitality, Tourism and Events that combine a practical teaching approach with comprehensive industry-based content. This ensures that students have a solid knowledge foundation and are well equipped to work in the sector.
Marketing Programmes
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隨著東盟急速發展,成為中國最大貿易合作夥伴,尤其印尼將會在2045年成為全球第四大經濟體,帶給本港企業無限商機。根據香港貿易發展局,東盟人口超過6.7億,僅次於印度和中國內地。以經濟規模來說,東盟是全球第五大經濟體,區內龐大的消費力正逐漸釋放出來。其中,印尼是東盟最大經濟體,市場潛力甚為豐厚。如今網購熱潮席捲全球,港商可以通過電商渠道更快切入印尼市場,把握銷售新機遇。

(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)


The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities.

This postgraduate Diploma is designed to provide opportunities for marketing or retailing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business.