Marketing
Marketing & Hospitality
Experienced marketing professionals have always been in high demand in Hong Kong, given its heavy reliance on the service industry. HKU SPACE marketing programmes emphasize academic advancement as well as practicality. For instance, we have programmes in the areas of digital marketing, luxury branding and retail management which meet the needs of the industry. Our graduates are able to apply what they learn to the real world to solve complex marketing problems, and because of this they are welcomed by employers in all kinds of industries and organizations.
Since 2002 we have been running programmes on Hospitality, Tourism and Events that combine a practical teaching approach with comprehensive industry-based content. This ensures that students have a solid knowledge foundation and are well equipped to work in the sector.
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新課程除了介紹整合營銷傳播的概念及特性，以及教導學員制定整合營銷傳播計劃的方法外，將會特別強調數碼工具的運用，務求令學員掌握作為新一代市務人或者品牌管理人的必要技巧，在事業上更得心應手。
HK$7,300
HK$7,000 (早鳥優惠- 凡於2022年3月3日或之前報名)
HK$7,000 (二人同行優惠)
校方有權利就課程費用作出更改
課程旨在為學員提供實用的策略和工具以建構、發展、及管理品牌，讓他們掌握在數碼時代建立及管理成功品牌的要素和技巧。
此課程包含了設計思維(design thinking)的元素，務求激發學員的創意，應用到品牌管理的工作上。
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities.
