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Marketing & Hospitality

Experienced marketing professionals have always been in high demand in Hong Kong, given its heavy reliance on the service industry. HKU SPACE marketing programmes emphasize academic advancement as well as practicality. For instance, we have programmes in the areas of digital marketing, luxury branding and retail management which meet the needs of the industry. Our graduates are able to apply what they learn to the real world to solve complex marketing problems, and because of this they are welcomed by employers in all kinds of industries and organizations.

Since 2002 we have been running programmes on Hospitality, Tourism and Events that combine a practical teaching approach with comprehensive industry-based content. This ensures that students have a solid knowledge foundation and are well equipped to work in the sector.

Marketing Programmes

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Programme TitleLevelStart DateFull-time / Part-time
本課程旨在提高銷售從業員在尊要客戶和策略營銷管理的技巧和知識。
PT
開課日期 待定
修業期 4個星期
本課程旨在提高銷售從業員在營銷行政及管理方面的技巧及知識，讓學員了解客戶消費行為及顧客關係管理。
PT
開課日期 待定
修業期 4個星期
This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start 15 JUL 2025 (TUE)
Duration 3 months
Fee HK$6,300
This programme aims to provide students with knowledge on up-to-date digital, social media and content marketing strategies and tactics. It also provides hands-on and practical techniques and tools for students to build the essential skills and strategic mindset to bolster their brand in the digital age.
PT
開課日期 待定
修業期 3個月
課程費用 HK$6,750
University of Plymouth, United Kingdom
The MSc Digital and Social Media Marketing programme is jointly offered by University of Plymouth and HKU SPACE.This programme will deliver a mix of new and best practice in contemporary digital and social media marketing, along with significant communications insight and strategic insight into the digital sector. This will benefit both business and non-business graduates who wants to move into a more digital role in their career and/or develop as digital marketing specialists.
 
PT
Start 13 OCT 2025 (MON)
Duration 18 months
Fee Total course fee : HK$118,000
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
Edinburgh Napier University, United Kingdom
The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
PT
Start 13 OCT 2025 (MON)
Duration 24 months to 28 months
Fee HK$104,000 (payable in two instalments)
Edinburgh Napier University, United Kingdom

The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities.
 
 

PT
Start 13 OCT 2025 (MON)
Duration 24 months to 28 months
Fee HK$104,000 (payable in two instalments)
Edinburgh Napier University, United Kingdom
The MSc in Marketing with Festival and Event Management is a two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 13 OCT 2025 (MON)
Duration 24 months to 28 months
Fee HK$104,000 (payable in two instalments)
This Postgraduate Certificate in Public Relations and Corporate Communication focuses to link up students’ conceptual thinking with hands-on processes for managing the key areas of contemporary public relations, corporate communication and media relations. Students will be equipped with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the Public Relations, Corporate Communication or Media Relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media professionals, customers and community, the organization will effectively achieve their business and brand goals.
PT
Start 18 OCT 2025 (SAT)
Duration Around 9 months
Fee HK$20,488
This programme aims to help students keep abreast of the contemporary concepts and practices of public relations and corporate communication.

With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges any for-profit, non-for-profit or government organization is facing today.
PT
Start 18 OCT 2025 (SAT)
Duration Around 1 year and 6 months
Fee HK$40,976
This 36-hour Certificate programme is designed for those want to understand better the contextual factors that shape media structures, policies and management practices. It aims to critically review strategic and operational opportunities as well as the problems of media organisations within the current information environment.  With reference to socio-legal perspectives on media and regulatory issues, a comparative analysis of models and principles of media regulation governing access to media infrastructure and content in both conventional mass media and new digital communications technologies will be included.
PT
Start To be advised
Duration 12 weeks
Fee HK$10,000
The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas.
PT
Start To be advised
Duration 1 year to 2 years
Fee HK$5700 - 6200
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