

Marketing Marketing Communications and Branding
Marketing Communications and Branding
Firms spend an enormous amount of money on brand building. With the proliferation of digital and social media, there are now more ways to connect with customers and it is important for marketers and business executives to equip themselves with the relevant know-how and current best practice in marketing communications. We offer a wide range of programmes in the areas of marketing communications and branding, from advanced diploma and executive certificate courses to postgraduate degrees.
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課程旨在為學員提供實用的策略和工具以建構、發展、及管理品牌,讓他們掌握在數碼時代建立及管理成功品牌的要素和技巧。
此課程包含了設計思維(design thinking)的元素,務求激發學員的創意,應用到品牌管理的工作上。

$81,000
Bridging Module Fee
HK$2,800 (for students without strong media/marketing/PR background)