Marketing Marketing Communications and Branding
Marketing Communications and Branding
Firms spend an enormous amount of money on brand building. With the proliferation of digital and social media, there are now more ways to connect with customers and it is important for marketers and business executives to equip themselves with the relevant know-how and current best practice in marketing communications. We offer a wide range of programmes in the areas of marketing communications and branding, from advanced diploma and executive certificate courses to postgraduate degrees.
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With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges any for-profit, non-for-profit or government organization is facing today.