Social Sciences Political Sciences and Public Administration
Political Sciences and Public Administration
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This programme offers an introduction to political and social media communication, a preeminently practical activity to inform, influence and legitimize decisions of domestic politics. The programme is practical-oriented. After an introduction that discusses historical aspects of communication and public relations in politics, the programme looks at fundamental themes of political communication, such as agenda setting, framing, and branding.
Students will also learn how to deal with the challenges facing most of the political campaigns such as how to persuade people (perhaps voters, opinion leaders and governmental decision makers, etc) through effective communication to join the politician’s side; how to get his/her supporters to do what he/she need them to do; how to mitigate the opposition; and how to finance the effort.