Social SciencesMedia & Communication
Media & Communication
Unleash your potential and enhance your employment prospects, job performance and choice with postgraduate study in Media and Communication subject area at College of Humanities and Law, HKU SPACE.
Our suite of professionally-focused programmes include Postgraduate Diploma/Postgraduate Certificate in Public Relations and Corporate Communication, Postgraduate Diploma in Digital Media, Postgraduate Diploma in Social Media and Communication, and a list of short courses that fit for your learning goals and adding values to you, improving both your academic and professional qualifications.
Our curricula and programmes are constantly updated that strive to satisfy the market needs of the ever-changing media and communication landscape. Our lecturers are well-established industry practitioners with respectable academic credentials who are passionate in sharing and passing their experiences and expertise to the next generations. We encourage lively exchange of ideas between the lecturers and students, and with knowledge building and networking that extend from the classroom to the profession.
All programmes, both award bearing and non-award bearing, are delivered in part-time mode that range from roughly a few weeks to eighteen months. For more information, please visit the respective programme webpages.
Students will also learn how to deal with the challenges facing most of the political campaigns such as how to persuade people (perhaps voters, opinion leaders and governmental decision makers, etc) through effective communication to join the politician’s side; how to get his/her supporters to do what he/she need them to do; how to mitigate the opposition; and how to finance the effort.
This programme offers an introduction to political and social media communication, a preeminently practical activity to inform, influence and legitimize decisions of domestic politics. The programme is practical-oriented. After an introduction that discusses historical aspects of communication and public relations in politics, the programme looks at fundamental themes of political communication, such as agenda setting, framing, and branding.
HK$26,500 per trimester (3 trimesters in total)
Bridging Module Fee
HK$ 2,800 (for non-media/ marketing/ PR graduates)