Social SciencesMedia & Communication
Media & Communication
As the subject group of Media and Communication in the College of Humanities and law, we offer comprehensive exposure and exploration in the ever-changing media landscape and communication field. We focus on anticipating the future needs of these areas. We constantly update our curriculum and introduce new programmes that strive for the needs of the constantly evolving media platforms and means of communication.
We understand that innovation happens when theory interacts with practice, and people learn best by doing. Our teaching staffs are outstanding industry experts with solid academic credentials who are passionate about passing their experiences and expertise to the next generations. We encourage lively exchanges of ideas between the teachers and students and create relationships that often extend from the classroom to the profession.
With a central location in Asia Pacific, Hong Kong is an international business and education hub. As a gateway to and from Asia, we provide unparalleled global perspectives in the development of digital media communication.
Industry aligned, this programme aims to equip students with contemporary Public Relations and Corporate Communication knowledge, skills and practice to address the complex communication problems and challenges that organizations are facing nowadays.
We also understand that advancing and progressing your future career is important to you.
This programme prepares student to become effective and competent communicators for PR and Corporate Communication role in organizations in public and private sectors, government bureaux and NGO. The 8 modules are taught by well-established industry practitioners, adding value by networking with experts in the field.
This programme offers an introduction to political and social media communication, a preeminently practical activity to inform, influence and legitimize decisions of domestic politics. The programme is practical-oriented. After an introduction that discusses historical aspects of communication and public relations in politics, the programme looks at fundamental themes of political communication, such as agenda setting, framing, and branding.
Students will also learn how to deal with the challenges facing most of the political campaigns such as how to persuade people (perhaps voters, opinion leaders and governmental decision makers, etc) through effective communication to join the politician’s side; how to get his/her supporters to do what he/she need them to do; how to mitigate the opposition; and how to finance the effort.
HK$26,500 per trimester (3 trimesters in total)
Bridging Module Fee
HK$ 2,800 (for non-media/ marketing/ PR graduates)