Social SciencesMedia & Communication
Media & Communication
Unleash your potential and enhance your employment prospects, job performance and choice with postgraduate study in Media and Communication subject area at College of Humanities and Law, HKU SPACE.
Our suite of professionally-focused programmes include Postgraduate Diploma/Postgraduate Certificate in Public Relations and Corporate Communication, Postgraduate Diploma in Digital Media, Postgraduate Diploma in Social Media and Communication, and a list of short courses that fit for your learning goals and adding values to you, improving both your academic and professional qualifications.
Our curricula and programmes are constantly updated that strive to satisfy the market needs of the ever-changing media and communication landscape. Our lecturers are well-established industry practitioners with respectable academic credentials who are passionate in sharing and passing their experiences and expertise to the next generations. We encourage lively exchange of ideas between the lecturers and students, and with knowledge building and networking that extend from the classroom to the profession.
All programmes, both award bearing and non-award bearing, are delivered in part-time mode that range from roughly a few weeks to eighteen months. For more information, please visit the respective programme webpages.
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The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.
PT
Start 15 MAY 2021 (SAT)
Duration 1 month
Fee HK$7,000
In order to improve the quality of governance in Hong Kong, it is important to first improve the quality of the politicians. This executive programme is a specialized course developed and offered jointly by the Path of Democracy and HKU School of Professional and Continuing Education (HKU SPACE), which aims to train and develop young political leaders to meet the needs and unique political situation in Hong Kong.
PT
Start 04 SEP 2021 (SAT)
Duration about 10 months
Fee HK$25,000
The programme aims to meet the continuing education and professional development needs of those who are currently working in public relations and/ or event management or those who have aspirations in these areas. The programme provides students with core event management concepts as well as knowledge in public relations and corporate branding. A broad and holistic view in event management will be given to students with practical public relations techniques and tools to achieve the corporate's branding goals and objectives.
PT
Start To be advised
Duration 2 months
Fee HK$13,000
This Postgraduate Certificate in Public Relations and Corporate Communication aims to equip students with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the public relations, corporate communication and media relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media, employees and community, the organization will effectively achieve their brand goals.
PT
Start 17 APR 2021 (SAT)
Duration Around 9 months
Fee HK$18,800
This programme aims to help students keep abreast of the contemporary concepts and practices of public relations and corporate communication.
With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges a profit, non-for-profit and government organization is facing today.
With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges a profit, non-for-profit and government organization is facing today.
PT
Start 17 APR 2021 (SAT)
Duration Around 1 year and 6 months
Fee HK$37,600
The programme aims to offer an interdisciplinary exploration of the contemporary development in the social media and digital communication in the local and global contexts.
The programme examines the impacts and applications of social media in influencing corporate communication, advertising, public relations, entertainment and commerce. It focuses on developing the students’ imaginative and analytical abilities as well as the communication and practical skills across diverse platforms and environments. It challenges and encourages students to extend and explore their professional practices and become innovative and resourceful leaders in the rapidly evolving media and communication industries.
The programme examines the impacts and applications of social media in influencing corporate communication, advertising, public relations, entertainment and commerce. It focuses on developing the students’ imaginative and analytical abilities as well as the communication and practical skills across diverse platforms and environments. It challenges and encourages students to extend and explore their professional practices and become innovative and resourceful leaders in the rapidly evolving media and communication industries.
PT
Start 17 APR 2021 (SAT)
Duration Around 12 months
Fee HK$38,800
This programme will focus on key debates on popular culture and cultural consumption in relation to the media. Issues of pleasure, politics, meaning and value will be raised in connection with a range of cultural forms. Situated historically in the twentieth century, the programme analyses the development of mass culture as a socio-economic form, and as a term emerging in relation to other media forms, such as Hollywood movies, television programmes, music, art, print and new media. A range of theoretical perspectives will inform the analysis. The consumption of popular culture is addressed through recent ethnographic and qualitative work on audiences.
PT
Start 03 MAY 2021 (MON)
Duration 36 hours
Fee HK$10,000
The main objective of this programme is to introduce students to the key theories, thinking and debates surrounding new media studies. This programme will also contextualise the social functions and cultural meanings of digital/ new media technologies and their changes in different social and historical environments. The programme will encourage students to explore different forms of new media experiences and participations, and equip students with practical digital media production skills by designing, producing and publishing creative new media projects.
PT
Start 03 MAY 2021 (MON)
Duration 36 hours
Fee HK$10,000
Through a combination of lectures, tutorials and student presentations, this programme enables students to define methodological terms, concepts, and processes in media and cultural studies. This helps students make critical judgments on researches commonly used in media and cultural industries, and to design and apply research methodologies to research on media messages, media production and consumption. The programme also aims to equip students with the independent research skills they will need to flourish in academic and vocational contexts, and to carry out basic research in order to produce a piece of academic writing.
PT
Start 03 MAY 2021 (MON)
Duration 36 hours
Fee HK$10,000
This programme aims to introduce students to the key meanings and structures of visual culture and thus help them investigate the ways in which cultural meanings are articulated, interpreted and communicated through different forms of visual-cultural practices, such as films, photographs, advertisements and museum displays etc. This programme will also introduce a range of visual research methods and media production techniques which develop students’ capacities in both analysing and creating visual-oriented projects.
PT
Start 03 MAY 2021 (MON)
Duration 36 hours
Fee HK$10,000
