Social Sciences Media & Communication
Media & Communication
Unleash your potential and enhance your employment prospects, job performance and choice with postgraduate study in Media and Communication subject area at College of Humanities and Law, HKU SPACE.
Our suite of professionally-focused programmes include Postgraduate Diploma/Postgraduate Certificate in Public Relations and Corporate Communication, Postgraduate Diploma in Digital Media, Postgraduate Diploma in Social Media and Communication, and a list of short courses that fit for your learning goals and adding values to you, improving both your academic and professional qualifications.
Our curricula and programmes are constantly updated that strive to satisfy the market needs of the ever-changing media and communication landscape. Our lecturers are well-established industry practitioners with respectable academic credentials who are passionate in sharing and passing their experiences and expertise to the next generations. We encourage lively exchange of ideas between the lecturers and students, and with knowledge building and networking that extend from the classroom to the profession.
All programmes, both award bearing and non-award bearing, are delivered in part-time mode that range from roughly a few weeks to eighteen months. For more information, please visit the respective programme webpages.
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The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.
PT
Start 13 NOV 2021 (SAT)
Duration 1 month
Fee HK$7,000
The Postgraduate Diploma in Media and Cultural Critique programme aims to develop the study of media and cultural institutions, ideologies and policies as part of social and economic reality. Its design has a specific rationale, beginning from a semester which aims to provide a comprehensive foundation in research methods and critical approaches to media and cultural studies, through another semester which provides a grounding in the media (including social media) and then visual and socio-cultural content, giving graduates the possibility of undergoing further study in media and cultural studies, communication studies, creative industries, arts and cultural management.
PT
Start 16 SEP 2021 (THU)
Duration 7 months
Fee HK$39,000
The main objective of this programme is to introduce students to the dominant perspectives in media and cultural studies, and thus to help them develop the study of media and cultural institutions, ideologies and policies as part of social and economic reality. At the core of the programme is a set of selected scholarly readings that will provide students with an opportunity to review and criticise contesting theories and approaches to the understanding of media and cultural systems and contents in the academic field. The readings and class discussions will be synthesised through a number of presentations and written assignments.
PT
Start 09 OCT 2021 (SAT)
Duration 36 hours
Fee HK$10,000
In this mediated network society, use of media increasingly becomes an essential part of people’s everyday life. The media are therefore strategically employed as pedagogical tool by the teaching profession. This programme purposes to critically review the historical and contemporary development of media as a pedagogical tool. By evaluating different forms of media content, it applies principles and concepts related to media literacy for instructional and teaching purposes. The programme equips students with media professional knowledge with a view to assessing teaching effectiveness of media literacy classes.
PT
Start 09 OCT 2021 (SAT)
Duration 36 hours
Fee HK$10,000
This Postgraduate Certificate in Public Relations and Corporate Communication aims to equip students with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the public relations, corporate communication and media relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media, employees and community, the organization will effectively achieve their brand goals.
PT
Start 16 OCT 2021 (SAT)
Duration Around 9 months
Fee HK$18,800
This programme aims to help students keep abreast of the contemporary concepts and practices of public relations and corporate communication.
With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges any for-profit, non-for-profit or government organization is facing today.
With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges any for-profit, non-for-profit or government organization is facing today.
PT
Start 16 OCT 2021 (SAT)
Duration Around 1 year and 6 months
Fee HK$37,600
The programme aims to offer an interdisciplinary exploration of the contemporary development in the social media and digital communication in the local and global contexts.
The programme examines the impacts and applications of social media in influencing corporate communication, advertising, public relations, entertainment and commerce. It focuses on developing the students’ imaginative and analytical abilities as well as the communication and practical skills across diverse platforms and environments. It challenges and encourages students to extend and explore their professional practices and become innovative and resourceful leaders in the rapidly evolving media and communication industries.
The programme examines the impacts and applications of social media in influencing corporate communication, advertising, public relations, entertainment and commerce. It focuses on developing the students’ imaginative and analytical abilities as well as the communication and practical skills across diverse platforms and environments. It challenges and encourages students to extend and explore their professional practices and become innovative and resourceful leaders in the rapidly evolving media and communication industries.
PT
Start 16 OCT 2021 (SAT)
Duration Around 12 months
Fee HK$38,800
This 36-hour Certificate programme is designed for those want to understand better the contextual factors that shape media structures, policies and management practices. It aims to critically review strategic and operational opportunities as well as the problems of media organisations within the current information environment. With reference to socio-legal perspectives on media and regulatory issues, a comparative analysis of models and principles of media regulation governing access to media infrastructure and content in both conventional mass media and new digital communications technologies will be included.
PT
Start To be advised
Duration 12 weeks
Fee HK$10,000
This programme examines the various ways in which globalisation processes are impacting media practices and representations. Key theoretical concepts and debates on media globalisation will be covered, with application to a range of global media examples and texts, including elements of popular culture and trends in new media. The developments in communications and transmission formats that have resulted from media globalisation will also be evaluated in order to delineate how audience identities are being constructed and shaped by these transnational and intercultural productions and processes.
PT
Start To be advised
Duration 36 hours
Fee HK$10,000
This programme aims to develop an appreciation of the complex interplay between the media and urban areas in contemporary world. City imaging is nowadays supplemented and constructed by exposure to visual media rather than by direct sense experience of urban realms. The examination of how the media enhance individuals to mentally organise their own sensory experience of cities is thus the focus of the programme. Through evaluation of concepts and skills in the representation of cityscapes, the process of constructing written and visually-based narratives about the potential of places will be discussed.
PT
Start To be advised
Duration 36 hours
Fee HK$10,000
