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Social SciencesMedia & Communication

Media & Communication

As the subject group of Media and Communication in the College of Humanities and law, we offer comprehensive exposure and exploration in the ever-changing media landscape and communication field. We focus on anticipating the future needs of these areas. We constantly update our curriculum and introduce new programmes that strive for the needs of the constantly evolving media platforms and means of communication.

We understand that innovation happens when theory interacts with practice, and people learn best by doing. Our teaching staffs are outstanding industry experts with solid academic credentials who are passionate about passing their experiences and expertise to the next generations. We encourage lively exchanges of ideas between the teachers and students and create relationships that often extend from the classroom to the profession.

With a central location in Asia Pacific, Hong Kong is an international business and education hub. As a gateway to and from Asia, we provide unparalleled global perspectives in the development of digital media communication.

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微電影已發展及轉變成新一代重要的行銷工具。本課程旨在探索戲劇的元素、角色人物性格、劇本結構和對話,讓學員瞭解怎樣利用影像帶出故事,以及如何把品牌精神與價值融入故事之中。學員將透過導師講解、研究劇本及影視作品,以及自行寫作,從而掌握微電影的創作技巧。

 
PT
開課日期 2018年5月16日 (星期三)
修業期 10日
課程費用 HK$2,300
Welcome !

Industry aligned, this programme aims to equip students with contemporary Public Relations and Corporate Communication knowledge, skills and practice to address the complex communication problems and challenges that organizations are facing nowadays.

We also understand that advancing and progressing your future career is important to you.

This programme prepares student to become effective and competent communicators for PR and Corporate Communication role in organizations in public and private sectors, government bureaux and NGO. The 8 modules are taught by well-established industry practitioners, adding value by networking with experts in the field.
PT
Start 19 MAY 2018 (SAT)
Duration Around 1 year and 6 months
Fee HK$36,500

This programme offers an introduction to political and social media communication, a preeminently practical activity to inform, influence and legitimize decisions of domestic politics. The programme is practical-oriented. After an introduction that discusses historical aspects of communication and public relations in politics, the programme looks at fundamental themes of political communication, such as agenda setting, framing, and branding.
 

PT
Start 27 OCT 2018 (SAT)
Duration 40 hours
Fee HK$7280
This programme explores government campaigns and elections; learning their purpose and significance; and observing the impact that they have on the Hong Kong political system.
 Students will also learn how to deal with the challenges facing most of the political campaigns such as how to persuade people (perhaps voters, opinion leaders and governmental decision makers, etc) through effective communication to join the politician’s side; how to get his/her supporters to do what he/she need them to do; how to mitigate the opposition; and how to finance the effort.
      
 
PT
Start 27 OCT 2018 (SAT)
Duration 40 hours
Fee HK$7280
香港特別行政區的公務員職位一直受到擁戴,政務主任(AO)和行政主任(EO)都特別受歡迎。招聘過程包括基本法測試,綜合考試以及面試。在本課程中,政府相關人員指導筆試和面試技巧,務求令申請者於考試時更有把握。

 
PT
開課日期 2018年10月27日 (星期六)
修業期 4日
課程費用 HK$2400
不爭的事,網絡社交媒體的崛起,大大改變了人與人,機構與受眾的溝通模式。網絡社交已成為生活的一部份,同時也對公關及企業傳訊,以致商業營銷模式帶來了新的衝擊及機會。本課程旨在透過探索網絡社交媒體的發展趨勢,啟發學員如何善用網絡社交媒體以作為新時代的公關,企業傳訊以致營銷方法。

 
PT
開課日期 2018年5月17日 (星期四)
修業期 5日
課程費用 HK$1350
This programme is an intensive and comprehensive course for students to learn the full range of English public relations writing techniques, as well as effective communication and presentation skills, ranging from writing and desktop publishing to presentation.

 
PT
Start 08 MAY 2018 (TUE)
Duration 25 days
記錄片是一種獨特的藝術形式,除了記錄各類型的個人及社會活動,亦讓製作人表達其願景及對事物的獨特見解。記錄片無論在記錄歷史、洞察世情及喚起民眾關心各項社會議題等方面都有重要的意義及貢獻。課程教授記錄片的歷史和傳統,以及記錄片製作的基礎知識。學員透過觀賞及討論各類型的記錄片,學習各項製作知識及技巧。
PT
開課日期 2018年5月26日 (星期六)
修業期 33日
This programme examines the impact and application of social media in influencing the future of communication, advertising, public relations, entertainment and commerce. It prepares students to become innovative and resourceful leaders in the rapidly evolving media and communication industries through developing their imagination, analytical power, communication and practical skills across diverse platforms and environments.
 
PT
Start 19 MAY 2018 (SAT)
Duration Around 12 months
Edinburgh Napier University, UK
Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/ organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
PT
Start 10 SEP 2018 (MON)
Duration 14 months
Fee Tuition Fee (September 2018 Intake)
HK$26,500 per trimester (3 trimesters in total)

Bridging Module Fee
HK$ 2,800 (for non-media/ marketing/ PR graduates)