This programme is committed to train all-rounded marketing professionals with vision and practical skills. Our programme examines marketing communications at all levels with continuous advancement. Apart from satisfying the needs of the society and the business world, we focus on providing structured frameworks and insightful case studies to inspire creative minds.  Through compiling an integrated Final Project, students can consolidate all the IMC concepts learnt and turn them into real world applications.

If you would like to learn more about this programme, come and attend this seminar on 11 October 2016. You are most welcomed.