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市場營銷學 數碼營銷，社交媒體及內容管理

  1. 主頁
  2. 學習
  3. 興趣範疇
  4. 市場營銷學
  5. 廣告、媒體策劃及營銷傳播人工智能，大數據及市場營銷數據分析品牌管理、奢侈品牌建設及時裝營銷電子商務及全渠道零售專業推銷與銷售管理公共關係與危機管理

數碼營銷，社交媒體及內容管理

能夠策略性地運用數碼渠道去營銷產品以及利用社交媒體與顧客互動已經是市場營銷人員不可或缺的技能。我們致力於提供貼近市場需要、並由業界專才教授的課程，以幫助市場營銷人員提升他們在這個範疇的技能和知識，應付職場所需。

學士學位階段 (資歷架構第5級)
hull
市場及管理學(榮譽)文學士
修讀由英國赫爾大學 (The University of Hull) 頒授的榮譽學士學位。
深入掌握消費者洞察、變革管理、國際營銷策略及領導力。

• 修業期： 18個月

• 修讀模式： 兼讀制

• CEF： 可獲資助 (指定單元)

查看報名詳情及報名

https://hkuspace.hku.hk/prog/ba-hons-marketing-and-management
高等文憑階段 (資歷架構第4級)
ADM1
實戰學習 SEO、SEM、內容及影片營銷、數據分析以及數碼宣傳活動管理。

• 修業期： 20至40個月

• CEF： 持續進修基金可獲資助課程

• 升學銜接： 可銜接直升學士學位

報名參加免費課程講座

 
ADM2
研習品牌策略、消費者心理學、多媒體傳播以及長期品牌資產管理。

• 修業期： 20至40個月

• CEF： 持續進修基金可獲資助課程

• 升學銜接： 可銜接直升學士學位

報名參加免費課程講座

 
ADM3
掌握多渠道零售策略、電子商務營運及線上到線下 (O2O) 的無縫顧客體驗。

• 修業期： 20至40個月

• CEF： 持續進修基金可獲資助課程

• 升學銜接： 可銜接直升學士學位

報名參加免費課程講座

 
ADM4
統籌高效能的廣告企劃、公關策略、危機處理及持份者溝通。

• 修業期： 20至40個月

• CEF： 持續進修基金可獲資助課程

• 升學銜接： 可銜接直升學士學位

報名參加免費課程講座

 
行政人員級別
ep120
學習全方位數碼宣傳企劃、付費/贏取/自營媒體整合，以及實用人工智能 (AI) 生成內容工具

• 修業期： 3個月 (30小時)

• 授課語言： 粵語 (輔以英文教材)
ep096
建立 Google Analytics 實戰技能、A/B 測試、程序化廣告及跨境數據分析。

• 修業期： 3個月 (30小時)

• 授課語言： 粵語 (輔以英文教材)
短期實務工作坊
MKTG9239
將 AI 技術轉化為實際營銷工作流程。實操應用生成式 AI 工具、Prompt 指令編寫、內容自動化生成及制定專屬營銷藍圖。

• 修業期： 16小時 (4個星期六)

• 授課語言： 粵語 (輔以英文教材)

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數碼營銷，社交媒體及內容管理課程

Programmes Type

課程類別

微證書

開課日期

上課日期

學費資助

地點

香港島

九龍

新界

訂閱 e-資訊
27 項結果
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課程名稱課程程度開課日期全日制 / 兼讀制
英國赫爾大學
This programme provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills.
PT
Start To be advised
Duration 18 months
英國赫爾大學
The BA (Hons) Marketing and Management programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competitiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
PT
Start To be advised
Duration 18 months
本課程側重於實踐，設計，規劃數字社交媒體行銷活動。
 
PT
開課日期 2026年10月29日 (星期四)
修業期 3個月
課程費用 HK$6,500
英國龍比亞大學
The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
PT
Start 05 OCT 2026 (MON)
Duration 24 months to 28 months
Fee Total Tuition Fee : HK$104,000

(HK$11,550 to HK$23,150 per module,
subject to annual change without prior notice)
英國龍比亞大學

The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities.
 
 

PT
Start 05 OCT 2026 (MON)
Duration 24 months
Fee Total Tuition Fee : HK$104,000

(HK$11,550 to HK$23,150 per module,
subject to annual change without prior notice)
英國普利芧斯大學
The MSc Digital and Social Media Marketing programme is jointly offered by University of Plymouth and HKU SPACE.This programme will deliver a mix of new and best practice in contemporary digital and social media marketing, along with significant communications insight and strategic insight into the digital sector. This will benefit both business and non-business graduates who wants to move into a more digital role in their career and/or develop as digital marketing specialists.
 
PT
Start To be advised
Duration 18 months
Fee Total course fee : HK$118,000
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 09 NOV 2026 (MON)
Duration 12 months to 24 months
Fee HK$6,800
This 36-hour Certificate programme is designed for those want to understand better the contextual factors that shape media structures, policies and management practices. It aims to critically review strategic and operational opportunities as well as the problems of media organisations within the current information environment.  With reference to socio-legal perspectives on media and regulatory issues, a comparative analysis of models and principles of media regulation governing access to media infrastructure and content in both conventional mass media and new digital communications technologies will be included.
PT
Start To be advised
Duration 12 weeks
Fee HK$10,000
本課程旨在為學生提供社交媒體和數位營銷分析方面的基本知識。學員能親自動手參與及運用相關技術和工具，建立數據策略，藉此培養學員的策略思維，有效地使用數位和社群媒體營銷分析的技能。
 
PT
開課日期 2026年10月31日 (星期六)
修業期 3個月
課程費用 HK$6950
Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.
PT
Start 03 NOV 2026 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,500 per module (Subject to change without prior notice)
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