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市場營銷學
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市場營銷及款客
服務性行業在香港的重要性有目共睹，富有經驗的市場營銷專才一直都十分搶手。我們的市場營銷課程著重學術水平的提升的同時，也強調課程的實用性。我們開辦電子營銷、奢侈品品牌管理及零售管理以配合行業人才培訓所需。我們的畢業生能夠運用他們在學院所學，應用到現實世界去解決複雜的市場營銷難題。他們都受到各行業及各類型機構的僱主歡迎。
自2002年起，我們開辦款客、旅遊及節目管理的課程，結合實用的教學法和綜合的行業知識及技能，為學生打好知識基礎及投身行業作好最佳準備。
市場營銷學課程
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"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊
搜索引擎優化 (Search Engine Optimization)
當用戶在搜索引擎搜尋某一個關鍵詞時，網站排得越前，才會令網站的曝光率増加，獲得更多流量，最終提升網站的宣傳力。透過瞭解搜索引擎原理，優化網站內容，學員能掌握搜索引擎優化手段，有助公司業務發展。
PT
開課日期 2025年6月7日 (星期六)
修業期 1日
課程費用 課程費用: HK$1,800
早鳥優惠: HK$1,600 (於2025年4月7日或之前報名)
校友優惠: HK$1,600 (校友優惠不可網上報名，須親臨各教學中心報名)
早鳥優惠: HK$1,600 (於2025年4月7日或之前報名)
校友優惠: HK$1,600 (校友優惠不可網上報名，須親臨各教學中心報名)
隨著東盟急速發展，成為中國最大貿易合作夥伴，尤其印尼將會在2045年成為全球第四大經濟體，帶給本港企業無限商機。根據香港貿易發展局，東盟人口超過6.7億，僅次於印度和中國內地。以經濟規模來說，東盟是全球第五大經濟體，區內龐大的消費力正逐漸釋放出來。其中，印尼是東盟最大經濟體，市場潛力甚為豐厚。如今網購熱潮席捲全球，港商可以通過電商渠道更快切入印尼市場，把握銷售新機遇。
PT
開課日期 待定
修業期 1日
課程費用 HK$6000
This programme aims to provide students with knowledge on up-to-date digital, social media and content marketing strategies and tactics. It also provides hands-on and practical techniques and tools for students to build the essential skills and strategic mindset to bolster their brand in the digital age.
PT
開課日期 待定
修業期 3個月
課程費用 HK$6,750
The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
PT
Start 09 JUN 2025 (MON)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities.
PT
Start 09 JUN 2025 (MON)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
The MSc in Marketing with Festival and Event Management is a two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 09 JUN 2025 (MON)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
The MSc Digital and Social Media Marketing programme is jointly offered by University of Plymouth and HKU SPACE.This programme will deliver a mix of new and best practice in contemporary digital and social media marketing, along with significant communications insight and strategic insight into the digital sector. This will benefit both business and non-business graduates who wants to move into a more digital role in their career and/or develop as digital marketing specialists.
PT
Start To be advised
Duration 18 months
Fee Total course fee : HK$118,000
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
This Postgraduate Certificate in Public Relations and Corporate Communication focuses to link up students’ conceptual thinking with hands-on processes for managing the key areas of contemporary public relations, corporate communication and media relations. Students will be equipped with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the Public Relations, Corporate Communication or Media Relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media professionals, customers and community, the organization will effectively achieve their business and brand goals.
PT
Start 07 JUN 2025 (SAT)
Duration Around 9 months
Fee HK$20,488
This programme aims to help students keep abreast of the contemporary concepts and practices of public relations and corporate communication.
With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges any for-profit, non-for-profit or government organization is facing today.
With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges any for-profit, non-for-profit or government organization is facing today.
PT
Start 07 JUN 2025 (SAT)
Duration Around 1 year and 6 months
Fee HK$40,976
The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas.
PT
Start 07 JUL 2025 (MON)
Duration 1 year to 2 years
Fee HK$5700 - 6200
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 07 JUL 2025 (MON)
Duration 12 months to 24 months
Fee HK$6,200
