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市場營銷學

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  2. 學習
  3. 興趣範疇
  4. 會計及金融建築、房屋及建造環境藝術、設計及文化航空、交通、物流及供應鏈商業及管理中醫學電腦運算及數據科學工程及科學款客及精緻生活健康護理、體育及健康語言法律企業發展社會科學

發掘市場營銷學的科目

數碼營銷，社交媒體及內容管理 電子商務及全渠道零售 人工智能，大數據及市場營銷數據分析 廣告、媒體策劃及營銷傳播 品牌管理、奢侈品牌建設及時裝營銷 公共關係與危機管理 專業推銷與銷售管理

市場營銷及款客

服務性行業在香港的重要性有目共睹，富有經驗的市場營銷專才一直都十分搶手。我們的市場營銷課程著重學術水平的提升的同時，也強調課程的實用性。我們開辦電子營銷、奢侈品品牌管理及零售管理以配合行業人才培訓所需。我們的畢業生能夠運用他們在學院所學，應用到現實世界去解決複雜的市場營銷難題。他們都受到各行業及各類型機構的僱主歡迎。

自2002年起，我們開辦款客、旅遊及節目管理的課程，結合實用的教學法和綜合的行業知識及技能，為學生打好知識基礎及投身行業作好最佳準備。

市場營銷學課程

Programmes Type

課程類別

微證書

開課日期

上課日期

學費資助

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香港島

九龍

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課程名稱課程程度開課日期全日制 / 兼讀制
本課程旨在讓學生對零售業務的關鍵管理運營有基本的了解，為日常零售運營做好準備。 
 
PT
開課日期 待定
修業期 4個月
課程費用 HK$4,350（如有更改，恕不另行通知）
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 04 MAR 2025 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (subject to change without prior notice)
本課程側重於實踐，設計，規劃數字社交媒體行銷活動。
 
PT
開課日期 2025年4月8日 (星期二)
修業期 3個月
課程費用 HK$6,000
This programme aims to provide students with knowledge on up-to-date digital, social media and content marketing strategies and tactics. It also provides hands-on and practical techniques and tools for students to build the essential skills and strategic mindset to bolster their brand in the digital age.
PT
開課日期 待定
修業期 3個月
課程費用 HK$6,750
英國龍比亞大學
The MSc in Marketing is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
PT
Start 10 FEB 2025 (MON)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
英國龍比亞大學

The MSc in Marketing with Digital Strategy is a two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE. The programme equips students with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase students’ employability, empowering students to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give students the advanced digital skills necessary to develop new business and marketing opportunities.
 
 

PT
Start 10 FEB 2025 (MON)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
英國龍比亞大學
The MSc in Marketing with Festival and Event Management is a two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 10 FEB 2025 (MON)
Duration 24 months to 28 months
Fee HK$99,000 (payable in two instalments)
英國普利芧斯大學
The MSc Digital and Social Media Marketing programme is jointly offered by University of Plymouth and HKU SPACE.This programme will deliver a mix of new and best practice in contemporary digital and social media marketing, along with significant communications insight and strategic insight into the digital sector. This will benefit both business and non-business graduates who wants to move into a more digital role in their career and/or develop as digital marketing specialists.
 
PT
Start 14 APR 2025 (MON)
Duration 18 months
Fee Total course fee : HK$118,000
(HK$21,720 to HK$31,120 per module; and subject to annual change without prior notice)
The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas.
PT
Start 10 MAR 2025 (MON)
Duration 1 year to 2 years
Fee HK$5200 - 5700
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 10 MAR 2025 (MON)
Duration 12 months to 24 months
Fee HK$5,700

This postgraduate Diploma is designed to provide opportunities for marketing or retailing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business.

PT
Start 10 MAR 2025 (MON)
Duration 12 months to 24 months
Fee HK$5,700
This Postgraduate Diploma is designed to provide opportunities for practitioners in the luxury goods and services business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the luxury business sector.
PT
Start 10 MAR 2025 (MON)
Duration 12 months to 24 months
Fee HK$5,700