媒體及傳播學課程及短期課程 - 香港大學專業進修學院。瀏覽我們的兼讀制及全日制課程。
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Change.每天多學一點 改變.可大可小

社會科學 媒體及傳播學

媒體及傳播學

作為人文及法律學院轄下的媒體及傳播學系,對於不斷變化的媒體環境及傳播領域,我們提供深入詳盡的分析和探討,展望其發展及趨勢,並透過不斷更新課程內容,以配合行業的發展需求。

當理論與實踐結合,就能夠激發創新的思維,所以我們的課程對兩者兼容並蓄,從而增加學員的創造力及競爭力。我們的導師均為優秀的行業專才,對教學充滿熱誠,旨在將其豐富的專業知識及經驗,傳授給新一代的媒體工作者。我們鼓勵學員和導師建立良好的互動關係,提升學習及工作的效能。

位處亞太地區的中心樞紐,香港作為一個國際商業城市和教育中心,肩負起為本地及海外學生提供優質教育的責任,而本學系將志力推動媒體及傳播學的發展。

持續進修基金
Programmes Type

課程程度

開課日期

上課日期

學費資助

地點

香港島

九龍

訂閱 e-資訊
本課程以體育評述專業作為引旨,由行內資深體育評述人和傳媒工作者擔任導師,目標是透過講解及實習,訓練學員的說話、評述技巧和分析、表達能力。
PT
開課日期 2022年3月5日 (星期六)
修業期 8個星期
課程費用 HK$5700

The programme is designed to give students an understanding of the methodologies and issues in engaging the public in science. It aims to explore the role played by culture and media in science communication and discuss ways to deliver content and utilise technology and digital media to facilitate effective communication of science to different audiences.

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Start 18 FEB 2022 (FRI)
Duration 30 hours
Fee HK$7,500
The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.
PT
Start 23 APR 2022 (SAT)
Duration 1 month
Fee HK$7,000
The Postgraduate Diploma in Media and Cultural Critique programme aims to develop the study of media and cultural institutions, ideologies and policies as part of social and economic reality. Its design has a specific rationale, beginning from a semester which aims to provide a comprehensive foundation in research methods and critical approaches to media and cultural studies, through another semester which provides a grounding in the media (including social media) and then visual and socio-cultural content, giving graduates the possibility of undergoing further study in media and cultural studies, communication studies, creative industries, arts and cultural management.
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Start 17 FEB 2022 (THU)
Duration 7 months
Fee HK$39,000
This Postgraduate Certificate in Public Relations and Corporate Communication aims to equip students with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the public relations, corporate communication and media relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media, employees and community, the organization will effectively achieve their brand goals.

 
PT
Start 23 APR 2022 (SAT)
Duration Around 9 months
Fee HK$19,500
This programme aims to help students keep abreast of the contemporary concepts and practices of public relations and corporate communication.

With the multidisciplinary curriculum, students is exposed to the up-to-date knowledge of strategic planning, skills of influencing stakeholders, knowhow of managing crisis and reputation, as well as the many various communication challenges any for-profit, non-for-profit or government organization is facing today.
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Start 23 APR 2022 (SAT)
Duration Around 1 year and 6 months
Fee HK$38,700
The programme aims to offer an interdisciplinary exploration of the contemporary development in the social media and digital communication in the local and global contexts.
 
The programme examines the impacts and applications of social media in influencing corporate communication, advertising, public relations, entertainment and commerce. It focuses on developing the students’ imaginative and analytical abilities as well as the communication and practical skills across diverse platforms and environments. It challenges and encourages students to extend and explore their professional practices and become innovative and resourceful leaders in the rapidly evolving media and communication industries.

 
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Start 23 APR 2022 (SAT)
Duration Around 12 months
Fee HK$40,000
This 36-hour Certificate programme is designed for those want to understand better the contextual factors that shape media structures, policies and management practices. It aims to critically review strategic and operational opportunities as well as the problems of media organisations within the current information environment.  With reference to socio-legal perspectives on media and regulatory issues, a comparative analysis of models and principles of media regulation governing access to media infrastructure and content in both conventional mass media and new digital communications technologies will be included.
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Start To be advised
Duration 12 weeks
Fee HK$10,000
This programme examines the various ways in which globalisation processes are impacting media practices and representations. Key theoretical concepts and debates on media globalisation will be covered, with application to a range of global media examples and texts, including elements of popular culture and trends in new media. The developments in communications and transmission formats that have resulted from media globalisation will also be evaluated in order to delineate how audience identities are being constructed and shaped by these transnational and intercultural productions and processes.
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Start To be advised
Duration 36 hours
Fee HK$10,000
This programme aims to develop an appreciation of the complex interplay between the media and urban areas in contemporary world. City imaging is nowadays supplemented and constructed by exposure to visual media rather than by direct sense experience of urban realms. The examination of how the media enhance individuals to mentally organise their own sensory experience of cities is thus the focus of the programme. Through evaluation of concepts and skills in the representation of cityscapes, the process of constructing written and visually-based narratives about the potential of places will be discussed.
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Start To be advised
Duration 36 hours
Fee HK$10,000
This programme will focus on key debates on popular culture and cultural consumption in relation to the media. Issues of pleasure, politics, meaning and value will be raised in connection with a range of cultural forms. Situated historically in the twentieth century, the programme analyses the development of mass culture as a socio-economic form, and as a term emerging in relation to other media forms, such as Hollywood movies, television programmes, music, art, print and new media. A range of theoretical perspectives will inform the analysis. The consumption of popular culture is addressed through recent ethnographic and qualitative work on audiences. 
PT
Start To be advised
Duration 36 hours
Fee HK$10,000
The main objective of this programme is to introduce students to the key theories, thinking and debates surrounding new media studies. This programme will also contextualise the social functions and cultural meanings of digital/ new media technologies and their changes in different social and historical environments. The programme will encourage students to explore different forms of new media experiences and participations, and equip students with practical digital media production skills by designing, producing and publishing creative new media projects.
PT
Start To be advised
Duration 36 hours
Fee HK$10,000