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Change.每天多學一點 改變.可大可小

社會科學媒體及傳播學

媒體及傳播學

作為人文及法律學院轄下的媒體及傳播學系,對於不斷變化的媒體環境及傳播領域,我們提供深入詳盡的分析和探討,展望其發展及趨勢,並透過不斷更新課程內容,以配合行業的發展需求。

當理論與實踐結合,就能夠激發創新的思維,所以我們的課程對兩者兼容並蓄,從而增加學員的創造力及競爭力。我們的導師均為優秀的行業專才,對教學充滿熱誠,旨在將其豐富的專業知識及經驗,傳授給新一代的媒體工作者。我們鼓勵學員和導師建立良好的互動關係,提升學習及工作的效能。

位處亞太地區的中心樞紐,香港作為一個國際商業城市和教育中心,肩負起為本地及海外學生提供優質教育的責任,而本學系將志力推動媒體及傳播學的發展。

持續進修基金
訂閱 e-資訊
In order to improve the quality of governance in Hong Kong, it is important to first improve the quality of the politicians. This executive programme is a specialized course developed and offered jointly by the Path of Democracy and HKU School of Professional and Continuing Education (HKU SPACE), which aims to train and develop young political leaders to meet the needs and unique political situation in Hong Kong.
PT
Start 08 SEP 2018 (SAT)
Duration 10 months
Fee HK$25,000
記錄片是一種獨特的藝術形式,除了記錄各類型的個人及社會活動,亦讓製作人表達其願景及對事物的獨特見解。記錄片無論在記錄歷史、洞察世情及喚起民眾關心各項社會議題等方面都有重要的意義及貢獻。課程教授記錄片的歷史和傳統,以及記錄片製作的基礎知識。學員透過觀賞及討論各類型的記錄片,學習各項製作知識及技巧。
PT
開課日期 2018年10月27日 (星期六)
修業期 33日
不爭的事,網絡社交媒體的崛起,大大改變了人與人,機構與受眾的溝通模式。網絡社交已成為生活的一部份,同時也對公關及企業傳訊,以致商業營銷模式帶來了新的衝擊及機會。本課程旨在透過探索網絡社交媒體的發展趨勢,啟發學員如何善用網絡社交媒體以作為新時代的公關,企業傳訊以致營銷方法。

 
PT
開課日期 待定
修業期 5日
課程費用 HK$1350
微電影已發展及轉變成新一代重要的行銷工具。本課程旨在探索戲劇的元素、角色人物性格、劇本結構和對話,讓學員瞭解怎樣利用影像帶出故事,以及如何把品牌精神與價值融入故事之中。學員將透過導師講解、研究劇本及影視作品,以及自行寫作,從而掌握微電影的創作技巧。

 
PT
開課日期 2018年10月31日 (星期三)
修業期 10日
課程費用 HK$2,300
London College of Communication, University of the Arts London
The MA Media, Communications and Critical Practice is a unique programme that explores contemporary media and communications alongside the cultural and creative industries. Work-place learning forms an integral part of this programme, suitable for media professionals or career conversion. This programme, with its emphasis on transforming media and cultural practices, offers a broad approach that spans different sectors. It has been designed for postgraduate students considering a career in the media, culture or media arts industries, or those who want to work in research and education in these areas.
PT
Start 12 JAN 2019 (SAT)
Duration 16 months
Fee HK$130,500
This programme explores government campaigns and elections; learning their purpose and significance; and observing the impact that they have on the Hong Kong political system.
 Students will also learn how to deal with the challenges facing most of the political campaigns such as how to persuade people (perhaps voters, opinion leaders and governmental decision makers, etc) through effective communication to join the politician’s side; how to get his/her supporters to do what he/she need them to do; how to mitigate the opposition; and how to finance the effort.
      
 
PT
Start 27 OCT 2018 (SAT)
Duration 40 hours
Fee HK$7280

This programme offers an introduction to political and social media communication, a preeminently practical activity to inform, influence and legitimize decisions of domestic politics. The programme is practical-oriented. After an introduction that discusses historical aspects of communication and public relations in politics, the programme looks at fundamental themes of political communication, such as agenda setting, framing, and branding.
 

PT
Start 27 OCT 2018 (SAT)
Duration 40 hours
Fee HK$7280
This programme is an intensive and comprehensive course for students to learn the full range of English public relations writing techniques, as well as effective communication and presentation skills, ranging from writing and desktop publishing to presentation.

 
PT
Start 30 OCT 2018 (TUE)
Duration 25 days
香港特別行政區的公務員職位一直受到擁戴,政務主任(AO)和行政主任(EO)都特別受歡迎。招聘過程包括基本法測試,綜合考試以及面試。在本課程中,政府相關人員指導筆試和面試技巧,務求令申請者於考試時更有把握。

 
PT
開課日期 2018年10月27日 (星期六)
修業期 4日
課程費用 HK$2400
英國龍比亞大學
Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/ organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
PT
Start 10 SEP 2018 (MON)
Duration 14 months
Fee Tuition Fee (September 2018 Intake)
HK$26,500 per trimester (3 trimesters in total)

Bridging Module Fee
HK$ 2,800 (for non-media/ marketing/ PR graduates)