商業及管理

This programme aims to provide students with a solid foundation in business studies covering general management theories and practices. The syllabi which include major business disciplines in economics, management, quantitative and communication skills aim to equip students with an analytical problem-solving mindset.  Topics like HK business environment and HRM also enables students to learn about the socio-political issues.

The programme is mainly designed for corporate executives, professionals and practitioners in specialized functions with supervisory responsibilities or coaching roles.

The programme aims to:

1. Nurture entrepreneurial talents with the right mindsets and skillsets in creating and sustaining successful start-up business by transforming creative ideas into innovative products;

2. Enable students to understand critical elements in formulating a successful start-up business and assess supporting resources and available funding to build, develop, and sustain new business ventures; and

3. Equip students with a set of methodologies to effectively engage financial investors, key customers, and strategic partners in the early stage of start-up development.

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performance. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
 

This programme is designed to provide updated knowledge about the concepts and practices of Corporate Social Responsibility (CSR), and introduce the typical issues faced when applying CSR in an organisation. The Executive Certificate will be jointly awarded by HKU SPACE and HKQAA.

The programme aims to equip human resources practitioners and business leaders with knowledge and skills in the use of data analytics.  It will help them develop a more in-depth understanding of the workforce as well as to identify operational issues so as to improve the quality and reliability of decision making within an organization.

The Postgraduate Diploma in Digital Transformation and Business Strategy (DTBS) programme is to equip its students with the latest knowledge and skillsets in the professional field so that they will be able to build up their companies’ competitive competencies in the following four strategic areas: 
Decision Making, Connectivity, Innovation, and Automation.

The programme aims to:

1. nurture innovative, creative, and entrepreneurial talents to sustain organizations’ business growth through collaborations to create synergy, reduce risk, and share resources; and
2. enable students to gain insight into challenges and opportunities in managing complex innovation projects across boundaries, cultures and generational differences.

The programme aims to benefit student through better understanding of how to plan, manage and implement new digital technologies, and shaping his/her digital leadership style.

This programme provides students with systematic and comprehensive knowledge in organisation and human resource theories and practices.  This will enable them to meet the demand on strategic talent management for the organisation in response to changes in environment, different characteristics and needs of the organisation.  Students will be able to develop strategic staffing plans, employee motivation and skills development programmes for enhancing employee engagement and improving organisational effectiveness in meeting long-term organisational development objectives. Students will also be able to map out implementation details of the plans and programmes.

Demand for good managers is always on the increase in Hong Kong. Government research suggests that the number of managerial personnel needed in all sectors of the Hong Kong economy will grow by 65,000 from 2010 to 2018. Browsing through the main job sites in Hong Kong, it is clear that management is the category that offers by far the most positions. Leading companies are increasingly competing to win over good management executives with attractive remuneration packages. This Postgraduate Diploma aims to equip students to capitalise on these opportunities within these trends.