商業及管理

This programme aims to provide students with a solid foundation in business studies covering general management theories and practices.  The programme will cover economics, management, statistics and communication skills, aiming to equip students with an analytical problem-solving approach in business management.  The inclusion of more topical studies in Hong Kong's business environment and HRM will also provide opportunities for students to learn about the emerging issues arising in the society that affect business dicisions. 

The programme is mainly designed for corporate executives, professionals and practitioners in specialized functions with supervisory responsibilities or coaching roles.

This programme is designed to provide updated knowledge about the concepts and practices of Corporate Social Responsibility (CSR), and introduce the typical issues faced when applying CSR in an organisation. The Executive Certificate will be jointly awarded by HKU SPACE and HKQAA.

The programme aims to equip human resources practitioners and business leaders with knowledge and skills in the use of data analytics.  It will help them develop a more in-depth understanding of the workforce as well as to identify operational issues so as to improve the quality and reliability of decision making within an organization.

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performance. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
 

The Postgraduate Diploma in Digital Transformation and Business Strategy (DTBS) programme is to equip its students with the latest knowledge and skillsets in the professional field so that they will be able to build up their companies’ competitive competencies in the following four strategic areas: 
Decision Making, Connectivity, Innovation, and Automation.

The programme aims to:

1. Nurture entrepreneurial talents with the right mindsets and skillsets in creating and sustaining successful start-up business by transforming creative ideas into innovative products;

2. Enable students to understand critical elements in formulating a successful start-up business and assess supporting resources and available funding to build, develop, and sustain new business ventures; and

3. Equip students with a set of methodologies to effectively engage financial investors, key customers, and strategic partners in the early stage of start-up development.

This programme aims to equip students with professional knowledge and practical skills necessary for leading and managing change in business organizations in the digital transformation era. It is geared towards preparing the students to become management consulting professionals in their future career advancement.

This programme aims to provide paricipants with the practical knowledge of decision making with a data-driven approach. It will help to improve their understanding of data and emerging technology concepts, to communicate more effectively with technical staff and interpret data resources for better business decisions.

The programme aims to:

• provide students with specialized knowledge in new technologies and the technological requirements for business innovation
• enable executives or entrepreneurs to acquire skills in evaluating the potential of digital innovation and its role in enhancing and sustaining competitive advantages of a business

The programme aims to:
- Develop innovative and entrepreneurial talents with capabilities to create value by transforming creative ideas into innovative products    for business growth;
- Enable students to adopt market-driven innovation process as a guiding framework to access technology relevance as well as market needs for new product development; and
- Equip students with a set of methodologies to engage the right partners with solid value propositions for commercializing innovative products.