商業及管理

This programme aims to provide students with a solid foundation in business studies covering general management theories and practices.  It is designed to equip students with an analytical problem-solving approach in business management.  The inclusion of topical studies in Hong Kong’s business environment will enable students to learn about the emerging issues arising in the society that affect business decisions.

The programme consists of 3 streams*:

1. Business Management;

2. Digital Business Management; and  

3. Applied Business Psychology.

* Choices of streams is applicable for students admitted from July 2020 term only.

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performance. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
 

This programme is designed to provide updated knowledge about the concepts and practices of Corporate Social Responsibility (CSR), and introduce the typical issues faced when applying CSR in an organisation. The Executive Certificate will be jointly awarded by HKU SPACE and HKQAA.

The programme is mainly designed for corporate executives, professionals and practitioners in specialized functions with supervisory responsibilities or coaching roles.

This programme aims to equip students with professional knowledge and practical skills necessary for leading and managing change in business organizations in the digital transformation era. It is geared towards preparing the students to become management consulting professionals in their future career advancement.

This programme aims to provide paricipants with the practical knowledge of decision making with a data-driven approach. It will help to improve their understanding of data and emerging technology concepts, to communicate more effectively with technical staff and interpret data resources for better business decisions.

This programme aims to provide students with the knowledge and skills about the latest trends in digitalisation and new technology with a focus on the impacts in logistics industry. Students will acquire basic knowledge and practical skills for exploring alternative digital solutions to boost operational efficiency in logistics organisations. 

The programme aims to benefit student through better understanding of how to plan, manage and implement new digital technologies, and shaping his/her digital leadership style.

This programme provides students with systematic and comprehensive knowledge in organisation and human resource theories and practices.  This will enable them to meet the demand on strategic talent management for the organisation in response to changes in environment, different characteristics and needs of the organisation.  Students will be able to develop strategic staffing plans, employee motivation and skills development programmes for enhancing employee engagement and improving organisational effectiveness in meeting long-term organisational development objectives. Students will also be able to map out implementation details of the plans and programmes.

Demand for good managers is always on the increase in Hong Kong. Government research suggests that the number of managerial personnel needed in all sectors of the Hong Kong economy will grow by 65,000 from 2010 to 2018. Browsing through the main job sites in Hong Kong, it is clear that management is the category that offers by far the most positions. Leading companies are increasingly competing to win over good management executives with attractive remuneration packages. This Postgraduate Diploma aims to equip students to capitalise on these opportunities within these trends.

The executive programme is the first of its kind in Hong Kong that aims to take a closer look at the subtleties of communication and how it relates to truthfulness and credibility. 

The 3-day intensive programme will be delivered by fly-in experts from Emotional Intelligence Academy (EIA), which operates internationally with a range of courses in forensic communication and emotional awareness.  Classes will be conducted primarily in English but will be supplemented with Cantonese.  For details about EIA, please see https://www.eiagroup.com/