商業及管理

In today’s era of digital and analytics, business decision is made by referring to different analytics. Insights from machine learning and big data analytics will have to be shared with senior management and key stakeholders to maximize business impacts. 

 

 

The programme is offered in collaboration with Hong Kong Shippers' Council. It provides a comprehensive training in various aspects of shipping and logistics which suit the training needs of practitioners in the field and trainees who need to acquire a wide range of basic knowledge within a short period.

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performance. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
 

This programme aims to equip students with professional knowledge and practical skills necessary for leading and managing change in business organizations in the digital transformation era. It is geared towards preparing the students to become management consulting professionals in their future career advancement.

The programme aims to:
- Develop innovative and entrepreneurial talents with capabilities to create value by transforming creative ideas into innovative products    for business growth;
- Enable students to adopt market-driven innovation process as a guiding framework to access technology relevance as well as market needs for new product development; and
- Equip students with a set of methodologies to engage the right partners with solid value propositions for commercializing innovative products.

This programme is designed to provide updated knowledge about the concepts and practices of Corporate Social Responsibility (CSR), and introduce the typical issues faced when applying CSR in an organisation. The Executive Certificate will be jointly awarded by HKU SPACE and HKQAA.

This programme aims to provide paricipants with the practical knowledge of decision making with a data-driven approach. It will help to improve their understanding of data and emerging technology concepts, to communicate more effectively with technical staff and interpret data resources for better business decisions.

New technologies are emerging faster than ever. They give rise to tremendous opportunities and sometimes disrupt traditional business models. The programme aims to:

1. provide students with specialized knowledge in new technologies and the technological requirements for business innovation; and 
2. enable executives or entrepreneurs to acquire skills in evaluating the potential of digital innovation and its role in enhancing and sustaining competitive advantages of a business

The programme aims to:

1. Nurture entrepreneurial talents with the right mindsets and skillsets in creating and sustaining successful start-up business by transforming creative ideas into innovative products;

2. Enable students to understand critical elements in formulating a successful start-up business and assess supporting resources and available funding to build, develop, and sustain new business ventures; and

3. Equip students with a set of methodologies to effectively engage financial investors, key customers, and strategic partners in the early stage of start-up development.

The programme aims to benefit student through better understanding of how to plan, manage and implement new digital technologies, and shaping his/her digital leadership style.

This programme provides students with systematic and comprehensive knowledge in organisation and human resource theories and practices.  This will enable them to meet the demand on strategic talent management for the organisation in response to changes in environment, different characteristics and needs of the organisation.  Students will be able to develop strategic staffing plans, employee motivation and skills development programmes for enhancing employee engagement and improving organisational effectiveness in meeting long-term organisational development objectives. Students will also be able to map out implementation details of the plans and programmes.

Demand for good managers is always on the increase in Hong Kong. Government research suggests that the number of managerial personnel needed in all sectors of the Hong Kong economy will grow by 65,000 from 2010 to 2018. Browsing through the main job sites in Hong Kong, it is clear that management is the category that offers by far the most positions. Leading companies are increasingly competing to win over good management executives with attractive remuneration packages. This Postgraduate Diploma aims to equip students to capitalise on these opportunities within these trends.