商業及管理

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performance. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
 

Programme is designed to equip students with the fundamental theoretical and practical knowledge of Positive Psychology Coaching. Graduates will be able to apply these skills in both internal and external coaching practices at the practitioner level, or in their respective roles as leaders and supervisors in enabling people development in a variety of industries such as business, education, healthcare, services and community work.

The programme aims to:

• provide students with specialized knowledge in new technologies and the technological requirements for business innovation
• enable executives or entrepreneurs to acquire skills in evaluating the potential of digital innovation and its role in enhancing and sustaining competitive advantages of a business

This programme aims to provide paricipants with the practical knowledge of decision making with a data-driven approach. It will help to improve their understanding of data and emerging technology concepts, to communicate more effectively with technical staff and interpret data resources for better business decisions.

This programme aims to equip students with professional knowledge and practical skills necessary for leading and managing change in business organizations in the digital transformation era. It is geared towards preparing the students to become management consulting professionals in their future career advancement.

This programme is designed to provide updated knowledge about the concepts and practices of Corporate Social Responsibility (CSR), and introduce the typical issues faced when applying CSR in an organisation. The Executive Certificate will be jointly awarded by HKU SPACE and HKQAA.

The programme aims to:

1. Nurture entrepreneurial talents with the right mindsets and skillsets in creating and sustaining successful start-up business by transforming creative ideas into innovative products;

2. Enable students to understand critical elements in formulating a successful start-up business and assess supporting resources and available funding to build, develop, and sustain new business ventures; and

3. Equip students with a set of methodologies to effectively engage financial investors, key customers, and strategic partners in the early stage of start-up development.

The programme aims to equip students with essential knowledge to perform training and talent development functions in both local and global sectors. It also prepares students for the Certified Professional in Learning and Performance (CPLP) Certification Examination of the Association of Talent Development (ATD).  

The programme aims to equip human resources practitioners and business leaders with knowledge and skills in the use of data analytics.  It will help them develop a more in-depth understanding of the workforce as well as to identify operational issues so as to improve the quality and reliability of decision making within an organization.

The executive programme is the first of its kind in Hong Kong that aims to take a closer look at the subtleties of communication and how it relates to truthfulness and credibility. 

The 3-day intensive programme will be delivered by fly-in experts from Emotional Intelligence Academy (EIA), which operates internationally with a range of courses in forensic communication and emotional awareness.  Classes will be conducted primarily in English but will be supplemented with Cantonese.  For details about EIA, please see https://www.eiagroup.com/