This programme is committed to train a new generation of marketing management expertise with a global strategic mindset and be familiar with the operation and specification of B2B market. The programme introduces B2B marketing management and practices and focuses on strategic innovation of the entire system. It stimulates students’ innovative thinking through real cases, helps them understand ’ needs and combine them with new technology so that students can understand the effective marketing management standards and its application in the global market in order to establish new collaborative customer relationship and master international marketing management mindset.

If you would like to learn more about this programme, come and attend this seminar on 13 October 2016. You are most welcomed.