Happy Teaching! Happy Learning!

The Programme is designed for

• Junior executives and managers-to-be, who work in the front line and entry levels in the fields of PR, Corporate Communication, Sales, Management, Marketing, IT, in the small and medium-sized organizations, NGOs, public utilities, Government and commercial sectors;
   
• People who are multi-tasking in various function lines including the development and/or implementation of the publicity materials for organizational media such as blog, webpage, corporate brochure, newsletter, speech writing for senior management;               
                                                     
• Potential students who may not have the academic background in communication and PR field and need to have the background knowledge of English PR writing .

On completion of the programme, students should be able to

1. Describe the principles of effective writing in the public relations function;

2. Apply the effective writing process in preparing PR and publicity materials;

3. Write public relations materials for organizational media, such as newsletter, corporate report, website, blog, brochure and speechwriting;

4. Prepare various kinds of presentation, such as public speech, in English.

Syllabus

• Writing for Public Relations
• Public Relations Writing Techniques
• Writing for Organizational Media
• Public Speech and Presentation

Students who have successfully completed the programme and fulfill the course assessments will be awarded " Foundation Certificate in English PR Writing and Presentation" within the HKU system through HKU SPACE.

Lecturers

Ms. Irene Tsang
BA McGillU, MA HKU, MBS HKU, MFA HKU

Irene, a Certified MBTI practitioner and Transcend Certified Professor Coach, was the first Regional Trainer of Tiffany & Co. in Asia Pacific region. In her twenty years in learning and development area, and with her close work with business units and market leaders in a wide range of organizations in private and public sectors, as well as different ranks of officials in government bureaux, Irene has designed and conducted programmes for facilitation, public speech, presentation and leadership training in sales, customer service teams, frontline and functional managers and leaders, supported rapid growth and transformation on personal and organizational levels. Irene’s proven ability in translating vision and strategy into actions, as well as high connectivity among a range of people in terms of positions, personalities and cultures allow her to be highly effective in working with her clients.

Ms. Christina Lai
BA UWM, Cert HKUSPACE

Christina Lai is a communications specialist with extensive experience in advising executives from in-house and consultancy perspectives.  Christina was formerly the market lead of a global public affairs consultancy, overseeing the Hong Kong office. Prior to that she was with a major bank as its first public affairs specialist in Hong Kong.  During the ten years with the bank, she had served in various regional and global roles.  Christina is also a specialist in crisis communications with experience in public and private sectors.

Date

Saturdays

Time

9:00a.m. - 1:00p.m.
(**Class(es) might also be scheduled on weekday evening in some special occasions.)

Venue

Hong Kong Island side Learning Centres

 

Application Code	2080-MC022A	-

Course Fee

• Course Fee : HK$9,100 per programme (Effective from April 2022 intake. Non-refundable and subject to change without prior notice. Admin charge applies to course withdrawal.)