Executive Diploma in Strategic Brand Management  (Oct 2016 Intake) comprises two parts:
行政人員文憑(品牌策略管理) 

HKU SPACE與香港品牌發展局合辦之行政人員文憑(品牌策略管理)課程，自2008年開辦以來，一直為學員提高深度的品牌管理和策略知識。課程由兩個證書所組成，分別為行政人員證書(品牌管理)及行政人員證書(品牌傳訊)，學員可於10個月內完成該文憑課程。

Executive Certificate in Brand Management  (Oct 2016 Intake: 3 months) 
行政人員證書(品牌管理)

• 探討本地及環球國際品牌的管理模式 Describe local and global brands and its use in the world of branding.
• 評估不同的品牌分層與市場定位策略的成與敗 Appraise different brand segmentation and positioning strategies for its success and failures.
• 如何規劃新品牌之市場導入及發展策略 Produce plans for brand introduction and development.

Executive Certificate in Brand Communications (Apr 2017 Intake: 3 months)
行政人員證書(品牌傳播)

• 探討一些成功開拓及建立品牌的重要元素 Determine brand elements to successfully launch and build a brand.
• 設計與拓展品牌有關的市場營銷組合 Formulate marketing mix programmes to execute a brand in the market.
• 如何運用市場傳訊去持續發展品牌 Plan marketing communication programmes that help leverage the brand.

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Programme features

• Lecturers are brand experts
• Teaching materials include practical local case studies to expand the scope of learning
• Student can join activities organized by HKBDC