How to do Product Mix Analysis with a BI Solution?(23 Mar 22) - 香港大學專業進修學院
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23
3月 2022
(星期三)

How to do Product Mix Analysis with a BI Solution?(23 Mar 22)

相關學科
金融科技

感謝各位熱烈參與!

以上活動經已圓滿結束,敬請密切留意學院稍後活動。

活動重温

日期及時間
2022年3月23日 (星期三)13:00 - 13:30
地點
Zoom Webinar
費用
免費
講者
Mr Danny W. C. Chan

Mr Danny W. C. Chan

Mr. Chan, FRM, has possessed rich experience in financial risk management, information technology and data science and worked as IT Manager over a decade. Being a practitioner in information technology, he is currently a consultant and trainer at Big Data Consultancy Services Company. Also, he is strong in Cloud-based solutions, Big Data Technology, Data Mining and Machine Learning. Moreover, Mr. Chan has obtained a Bachelor Degree in Mathematics from The Chinese University of Hong Kong as well as three Master Degrees in Risk Management Science from The Chinese University of Hong Kong, Quantitative Analysis for Business from City University of Hong Kong and Industrial Logistics Systems from The Hong Kong Polytechnic University.

查詢
2867 8331 (finedec@hkuspace.hku.hk)
相關課程
Executive Certificate in Interpretation and Visualization of Business Big Data Certificate for Module (Business Analytics and Web Scraping) Postgraduate Diploma in Finance and Data Analytics Big Data and FinTech Executive Workshop Series - Big Data and Data Visualization Big Data and FinTech Executive Workshop Series - Applied AI and Business Analytics
更多相關課程
How to do Product Mix Analysis with a BI Solution?

Suppose your manager is considering how to promote certain product combinations.

If you are responsible for sales analytics and your manager asks you a question: How often a customer buys bread and diary products in the same order? 

How would you approach to answer your manager?

After you have managed to find the answer, more questions may come for your serious manager:
1. Is a diary product the most probable item come with a bread item? If not, what is the most popular mix?
2. Are the sales of both bread items and diary items increase or decrease together during most of the months? What other pairs of food categories bear a similar behaviour?

You must admit that these are all sensible management questions. However, you might be under pressure if the questions are continual.

The speaker will showcase you how you can deal with this kind of questions with creative BI using different approaches ranging from Simple Summation, Market Basket Analysis to Correlation Analysis.

With a similar technique, you can also find shares with prices generally going in the same or opposite directions!

This would be a worthy webinar to you if you are going to spend some time on it. You will get more than you would expect.

Big Data

Language: Cantonese (Supplemented with English)