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最新消息 活動預告

14
6月 2023
(星期三)

Sustainable Marketing Strategies for a Greener Future - Balancing Profitability with Environmental Responsibility

活動系列
商學在線 贏在職場 午間直播講座系列
相關學科
數碼及社交媒體推廣

感謝各位熱烈參與!

以上活動經已圓滿結束,敬請密切留意學院稍後活動。

活動重温

日期及時間
2023年6月14日 (星期三)13:00 - 13:30 免費
活動形式
網上參與
講者
  • Mr Vishwas Thakkar (Managing Director, Everything Green)
Mr Vishwas Thakkar

Mr Vishwas Thakkar

Mr. Vishwas Thakkar is the Managing Director at Everything Green, a research-driven organization dedicated to developing innovative technology products for measuring internet carbon emissions. Everything Green conducts extensive research to understand the environmental impact of the internet and actively works on devising effective solutions to reduce it. The organization has also been granted a patent in Hong Kong, highlighting its commitment to innovation. In addition to his role at Everything Green, Vishwas also holds the position of Lead Digital Strategist at Concinnity. In this capacity, he collaborates closely with clients spanning diverse industries such as fitness, insurance, publishing, fashion, e-commerce, and food & beverage. His primary responsibilities involve the formulation and execution of online marketing strategies aimed at accomplishing predefined objectives. Vishwas holds a Bachelor's degree in Engineering with a specialization in Information Technology, a Post Graduate Diploma in Business Management, and MSc in Marketing.

查詢
28678313 (ws.chiu@hkuspace.hku.hk)

Our goal for this talk is to inspire businesses to adopt sustainable marketing strategies that can help them create a more environmentally responsible and profitable future.

During this talk, we will discuss the importance of adopting sustainable marketing practices and the benefits they can bring to businesses. We will explore the latest trends in consumer behavior towards environmentally conscious products and services, and how companies can align their marketing campaigns with these trends to increase their profitability while contributing to a more sustainable future.

In this session we will also discuss the role of industry standards, certifications, and regulations in promoting sustainable marketing practices, and how businesses can leverage these tools to enhance their sustainability efforts.