行政人員證書《公共關係及企業品牌》 - 香港大學專業進修學院: Marketing Communications and Branding, Media & Communication課程
通告
新型冠狀病毒影響下的課堂安排

在新型冠狀病毒疫情不穩定的狀態下,未來數月可能持續影響我們的課堂安排。學院一向以學員的健康及個人安全為首要考慮,為確保學生的學習進度不受影響,學院有可能需要按有關指引將面授課堂改為網上授課。如出現此等情況,課程組別同事將會儘快聯絡學員有關安排的詳情。

關閉特別通告
Main content start

Marketing & HospitalityMarketing Communications and Branding

Executive Certificate in Public Relations and Corporate Branding
行政人員證書《公共關係及企業品牌》

Course Code
EP089A
Application Code
1870-EP089A
Study mode
Part-time
Start Date
28 Feb 2021 (Sun)
Duration
1 month
Language
Cantonese supplemented with materials in English
Course Fee
HK$7,000 per programme
Apply Now
Deadline on 31 Jan 2021 (Sun)
Enquiries
2867 8313
28610278

The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.

fdgdf

The programme comprises of 30 hours of face-to -face lectures.

Public Relations and Corporate Branding

  1. Overview of Public Relations and Corporate Branding
  2. New Communication Tools in PR
  3. Content Creation and Management
  4. Public Relations Campaign Strategies Design and Implementation
  5. Measuring the effectiveness of PR Campaigns
  6. New Trends in Public Relations and Corporate Branding

Tutor : Ms. Donna Chen

.

Over 15 years of experiences working with multinational brands, Donna develops her professional experiences under various industries through Product Creation to Corporate Brand Management. Conceptualize and orchestrate campaigns that effectively meet business objectives.   Now she is a adjunct lecturer at the HKU SPACE, sharing her knowledge and experiences on Integrated Marketing Communication and Cooperate Branding. She is also a certified counselor (The Hong Kong Professional Counseling Association), providing counselling services to those in need.

Executive Certificate in Public Relations and Corporate Branding Apply Online Now
Application Code 1870-EP089A
Start Date 28 February 2021 (Sun)
Time 10:00 am - 5:00 pm (1-hour break)
Venue HKU SPACE Learning Centre (Hong Kong Island)
Tutor Ms. Donna Chen
Apply Online Now

Tentative Timetable

fds

Venue : To be confirmed

Applicants shall hold :

  • a bachelor's degree awareded by a recognized university or equivalent; or
  • an Associate Degree / a Higher Diploma or equivalent, and have at least 2 years of working expereince; or
  • relevant professional qualifications.

Applicants with other qualifications and substantial senior level work experience will be considered on individual merit.

Application Fee

HK$150 (Non-refundable)

Course Fee
  • Course Fee : HK$7,000 per programme

Online Application Apply Now

Application Form Download Application Form

Enrolment Method

All applicants are required to complete the application form and submit it with ONE set of the following supporting documents together with application fee of HK$150 to any of the HKUSPACEenrolment centres:

1.Certified true copies* of full educational certificates and transcripts;

2. Original / Certified true copies* of testimonials or other documentary proof of the applicant’s working experience;

3. Photocopy of Hong Kong Identity Card#;

*Certified true copies: Original certificates and transcripts together with the copies are required to be presented to any HKUSPACE enrolment centres for verification.

#To study in Hong Kong, all non-local applicants are required to obtain a student visa issued by the Immigration Department of the HKSAR Government, except for those admitted to Hong Kong for employment or as dependants, who do not need prior approval before taking up part-time studies. It is the responsibility of individual applicants to make appropriate visa arrangements. Holding an acceptance letter to a HKU SPACE academic programme/course does not guarantee the issue of a student visa.

Payment Method

1. Cash or EPS
Only application fee can be paid by cash or EPS at any HKU SPACE enrolment counters.

2. Cheque or Bank Draft
Application fee and Course fees can be paid by crossed cheque or bank draft made payable to "HKU SPACE". Please specify the programme title(s) for application, student's name, and student card number (if applicable).

3. VISA/MasterCard
Applicants may also pay the Application fee and Course fees by VISA or MasterCard, including "HKU SPACE MasterCard", at any HKU SPACE enrolment centres.