Marketing Communications & Branding Final Call - HKU SPACE
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Marketing Communications & Branding Final Call

Marketing Communications & Branding Final Call Marketing Communications & Branding Final Call

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performance. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
 
PT
Start 02 NOV 2020 (MON)
Duration 1 month
Fee Application Fee : HK$150 (non-refundable)

Standard Course Fee : HK$7,000

Early Bird Rate : HK$6,500 (application submitted on or before 27 Sep 2020)

Alumni Rate : HK$6,500
Edinburgh Napier University, United Kingdom
The MSc in Marketing is two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
PT
Start 16 FEB 2021 (TUE)
Duration 24 months to 28 months
Edinburgh Napier University, United Kingdom
The MSc in Marketing with Festival and Event Management is two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 16 FEB 2021 (TUE)
Duration 24 months to 28 months

"The Power of Digital Marketing" Workshop Series
 數碼營銷威力工作坊

Facebook 營銷實戰  

建立Facebook page,相信大家並不陌生,但營銷人員往往未能充分掌握如何利用Facebook,作為品牌形象建立及接觸消費者的信息交流平台。此工作坊提供Facebook 營銷最新資訊,助學員掌握 Facebook 營銷。

PT
開課日期 2020年12月12日 (星期六)
修業期 1日
課程費用 課程費用: HK$1,800

早鳥優惠: HK$1,600 (於2020年11月11日或之前報名)

校友優惠: HK$1,600

(校友優惠不可網上報名, 須親臨各教學中心報名)
Hong Kong Brand Development Council
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌管理》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令它更切合市務人員的需要。

課程旨在為學員提供實用的策略和工具以建構、發展、及管理品牌,讓他們掌握在數碼時代建立及管理成功品牌的要素和技巧。

此課程包含了設計思維(design thinking)的元素,務求激發學員的創意,應用到品牌管理的工作上。

 
PT
開課日期 待定
修業期 2個月
課程費用 HK$6000
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 16 NOV 2020 (MON)
Duration 20 months to max. 40 months
The rapid development in digital technology and new social media massively reshaped the public relations (‘PR’) practices and communications. PR executives have to acquire new skills to handle day-to-day PR operations and to capitalize the internet penetration and mobile browsing in order to achieve new PR targets in online reputation management,  content amplification, electronic media word-of-mouth, and data-driven public relations, etc.
PT
Start 16 NOV 2020 (MON)
Duration 20 months to max. 40 months
Hong Kong Brand Development Council
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌傳播》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令其更切合市務人員的需要。

新課程除了介紹整合營銷傳播的概念及特性,以及教導學員制定整合營銷傳播計劃的方法外,將會特別強調數碼工具的運用,務求令學員掌握作為新一代市務人或者品牌管理人的必要技巧,在事業上更得心應手。
PT
開課日期 2020年12月5日 (星期六)
修業期 2個月
課程費用 HK$6,000
·本課程為學員提供最新的數碼,社交媒體及最新內容營銷趨勢。
·多位數碼營銷專家嘉賓講座: Google Hong Kong, LinkedIn Hong Kong, Verizon Media / Yahoo, Accenture, Casetify, Omnicom Media Group 及更多。
·有一部分分享有關數碼營銷工作面試技巧。本課程講師在聘請數碼人才方面有多年的經驗。
PT
開課日期 2020年11月14日 (星期六)
修業期 2.5個月
課程費用 HK$6750

 

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