款客、旅遊及活動 商業及現場娛樂活動

As Asia's events capital and leading meetings and convention destination, Hong Kong plays host to a fascinating array of exciting events. The event industry is one of the fastest growing service sectors in both Hong Kong and globally. Businesses have been investing more in events to engage more customers, and hence increasing the demand for well-qualified event professionals.

PROGRAMME OBJECTIVES

This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers. 

This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers. 

PROGRAMME OBJECTIVES

The programme aims to equip students with the credentials and expertise that prepare them for a variety of career in the competitive and ever-changing live entertainment and event industry.

This Honour degree part-time programme, leading to the Bachelor of Arts (with Honours) in International Festival & Event Management, is offered by HKU SPACE in collaboration with the Edinburgh Napier University. It is designed to equip students how to plan, design, market, operate and develop events, as well as how these events can be used to help local economies and communities.

It is a fully-accredited undergraduate degree in the United Kingdom. On completion of the studies, graduates will be awarded the Bachelor of Arts (with Honours) in International Festival & Event Management, which is identical to the one awarded to the students in the Edinburgh Napier University in the United Kingdom. 

Over the last decade, events have emerged as significant tools for community and regional development, tourism promotion and corporate marketing. The steady growth in the number and size of events in Hong Kong has created a significant demand for professional event managers. At the same time, the increasing complexity and government regulation of festivals and events have given rise to an industry body of knowledge, and to the need for personnel trained and skilled in the practice of international festival & event management.

PROGRAMME OBJECTIVES

The programme aims to provide a broad overview of the structure of the live entertainment, festival and event industry and meet the continuing professional development needs of people who are currently or intend to work in the live entertainment industry, in festival and event management, private and public agencies. The programme’s emphasis is on live entertainment, festivals and events as a business and its marketing strategies, programming, operations, budgeting, facility management, and so on.

PROGRAMME OBJECTIVES

The programme aims to meet the continuing professional development needs of people who are currently working in the M.I.C.E. industry, in event management, advertising and public agencies, or for those who have career aspirations in the M.I.C.E. and Event Management fields. This programme aims to introduce students a wide range of skills and techniques in event planning, promotion, operation and management. Students will learn how to collaborate with different stakeholders in relation to event venues, event facilities, food and beverage, marketing communication, and event technology.

PROGRAMME OBJECTIVE

This programme aims to develop students’ core skills to stage a function in the perspectives of planning and marketing for various types of events. Upon the completion of the programme, students will be able to apply the essential tools and techniques in event planning processes including how to respond to risks, how to analyse financial management and how to plan the staffing and manpower. In order to promote events strategically, students should conduct different marketing analyses and apply the appropriate tactics to promote an event successfully and effectively. They will also be able to describe the event bidding processes from the stages of preparation to follow-up as well as drafting an event bidding proposal. This programme provides students with industrial insights via introducing the future trends and current issues of event industry.

PROGRAMME OBJECTIVEs

This programme aims to explain and discuss the relationship between sponsor and sponsee in a variety of events, and introduce the essential tools and techniques in event sponsorship and partnership management. 
 

INTENDED LEARNING OUTCOMEs

On completion of the programme, students should be able to
1.   Explain how sponsorship works as a marketing communication channel and analyze its value to the sponsor;
2.   Discuss sponsorship from the point of views of both the sponsor and the sponsee;
3.   Appraise the marketing benefits that can accrue to the sponsor and the sponsee from an effective sponsorship programme;
4.   Develop and review sponsorship proposals for tightness of fit;
5.   Evaluate the purpose and importance of the sponsorship management plan; and
6.   Devise strategies to build and maintain sustainable relationship with different types of event stakeholders.