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Hospitality, Tourism & Events Business & Live Entertainment Events

Postgraduate Diploma in International Live Entertainment and Event Management
國際現場娛樂及節目管理深造文憑

CEF Reimbursable Course (selected modules only)

CEF Reimbursable Course (selected modules only)

Course Code
MS105A
Application Code
2055-MS105A

Study mode
Part-time
Start Date
To be advised
Next intake(s)
03-2023
Duration
1 year
Language
English
Course Fee
Course Fees: HK$30,400* will be paid in 3 terms
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
Deadline on 28 Oct 2022 (Fri)
Enquiries
28678329 / 28678386
28670278
Apply Now
Become a GLOBAL Event Practitioner!
QUICK: 12 months + QF LEVEL 6 with CEF financial assistance
FURTHER STUDIES: graduates have 30 credit exemption for University of Plymouth Master Degree* for Career Enhancement anywhere in the world
FLEXIBLE: Blended Study Mode (face-to-face & online mode)
PRACTICAL: Hands-on Practical Experience Sharing from Professional Industrial Practitioners in Hong Kong, Asia-Pacific, Europe, and other parts of the world

*Graduates may have 30 credits (Module: Experience Design and Digital Marketing) exempted towards the 180-credit Master of Science Tourism and Hospitality Management programme in collaboration with the University of Plymouth.

PROGRAMME OBJECTIVES

The programme aims to equip students with the credentials and expertise that prepare them for a variety of career in the competitive and ever-changing live entertainment and event industry.

The programme covers talent management, contract management, marketing, digital technology, sponsorship and partnership, business and legal affairs, intellectual property, risk management, and cross-cultural communication skills within the context of live entertainment and event industry. Case studies, based on issues confronted by local and international entertainment and event companies, and guest speakers serve as the basis for analysis and discussion in many of the modules.

INTENDED LEARNING OUTCOMES

On completion of the programme, students should be able to

  1. discuss and evaluate the business of international live entertainment and event industry and its management strategies from the local and international perspectives;
  2. integrate the design, production, and organization of live entertainment events and analyze the relationships among the various stakeholders;
  3. develop communication strategies from the wider context of international environments or cross-cultural business settings;
  4. critically assess different types of risks involved in live entertainment events and devise appropriate management strategies; 
  5. analyse a variety of techniques to identify, pitch and engage sponsors and partnering organizations to improve the short term objectives together with longer term brand building. 

Graduates of this programme may consider to develop your career in job positions, such as Event Manager, Event Designer, Event Producer, Entertainment Manager, Operations and Logistics Manager, in both Hong Kong and in the region. 

Programme Structure

The programme covers talent management, contract management, digital marketing, event technology, sponsorship and partnership, business and legal affairs, intellectual property, risk management, and cross-cultural communication skills within the context of live entertainment and event industry. Case studies, based on issues confronted by local and international entertainment and event companies, and guest speakers serve as the basis for analysis and discussion in many of the modules.

The programme consists of 6 modules. Each module comprises 30 or 39 lecture hours, leading to 9 or 12 credits respectively. There is no pre-requisites among the modules.

  Module Contact hours Credits Course Fee
1. International Live Entertainment Event Touring and Management 39 12 HK$5,400
2. Experiential Event Design and Delivery 39 12 HK$5,400
3. Integrated Marketing and Brand Communications 30 9 HK$4,900
4.

Cross-Cultural Communication in the Event Industry

30 9 HK$4,900
5. Contingency Planning and Risk Management 30 9 HK$4,900
6. Event Sponsorship and Partnership 30 9 HK$4,900

The medium of instruction is English.

Exemption Policy

Students may apply for exemptions of up to 50% of the total credits of the programme. Exemptions may be granted for individual module if the student has successfully completed a module of comparable content and standard. Application for exemptions will be deliberated and decided by the Programme Team. A non-refundable fee of HK$500 per module is payable for each application for exemption.

Normal Registration Period
  • Two modules in each trimester
  • ​Three trimesters in each year (March - June, July - October & November - February)
  • Normal duration of study is 12 months
Assessment Methods

The mode of assessment is different from module to module but will be generally based on a combination of coursework. Throughout each module, students will be assessed by a combination of:

  • Essay/ Assignment/Report Writing
  • Group Project and Presentation 
  • Online Exercise 
  • Test
  • Examination

All assessments will be in English.

There is a 70% attendance requirement per module for students. For students who do not meet the minimum attendance requirement, the School has the discretion not to allow these students to attempt any assessment and/or to graduate from the programme and/or to continue studies.

Awards

Upon successful completion of all 6 modules with 60 credits and the required assessments, students will be awarded with the “Postgraduate Diploma in International Live Entertainment and Event Management” within the HKU system through HKU SPACE.  On completion of Module 1 and any two modules of 4-6 leads to Postgraduate Certificate in International Live Entertainment and Event Management  within the HKU system through HKU SPACE.

Articulation

 Graduates may have 30 credits (Module: Experience Design and Digital Marketing) exempted towards the 180-credit Master of Science Tourism and Hospitality Management# programme in collaboration with the University of Plymouth. 

Graduates may have 20 credits exemption for Master of Science in Marketing# programme in collaboration with Edinburgh Napier University.

#These are exempted course sunder the Non-local Higher and Professional Education (Regulation) Ordinance. 
It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead.

Teacher / Guest Speaker profile

Robert

Mr Robert Rogers 

  • Over 30 years of experience creating events/
  • He is Certified Special Event Professional (CSEP)/
  • He was founding president of the International Live Event Association Hong Kong Chapter/
  • Proponent for ISO20121 event sustainability standards in Asia

Specialties

  • Special Event Design
  • Special Event Production
  • Entertainment Management
  • Stage Management

Selected Experiences

  • APEC CEO Conference – Stage Manager for ~20 heads of state including President XI, President Obama, Prime Minster Medev.
  • Asian Brokers and Bankers Awards- producer for 10 years raising over helping to raise of 65million for charity
  • An Adventure - A multi day program for 150 pax through France and Italy with performances by Kylie Minogue and Ronan Keating 

Awards

Gala Award – Best Event for a Private Individual – 2020
Esprit Award – Best Private Event – 2018
Esprit Award – Best Team Effort – 2018
Esprit Award – Best Event with a Legacy – 2015
Esprit Award – Best in Event Filmmaking – 2012

Bobby

Mr Bobby Wan

Former entertainment media head / Event organizing consultant

Specialties

  • Entrepreneurship in entertainment industry
  • Artist collaboration
  • Constructing winning event proposals & 
  • Delivering with modern day technologies

Selected Experiences

  • The Hong Kong Handover, a 60-hour LIVE coverage for a regional broadcaster
  •  The Millennium Odyssey, a transcontinental TV programme with satellite LIVE telecast events a
  • Nobel Prize Forum Beijing, consultant to the Beijing Municipal International Office
  • World Economic Forum, Dalian and Tianjin
  •  The Hong Kong Handover 10th Anniversary, co-project director
  • East Asian Games Hong Kong Closing Ceremony, project director
  • Experiencing live broadcast and member of the Golden Horse Awards and the Hong Kong Film Awards
  • Floor manager for RTHK’s “Top Ten Chinese Gold Songs Award”
  • Project Director for a series of LIVE telecast events in Moscow, Athens, Cairo, Malaysia, Indonesia, Singapore, Tibet, Beijing, Shanghai, Tianjin, Dalian, Taipei, and Mexico

International awards

  • International Film & TV Festival of New York, Finalist Award
  • International Academy of Television Arts & Sciences, President & CEO’s Appraisal
  • The Ministry of Social Affairs, Republic of Indonesia, Minister’s Appraisal
  • The Ministry of Social Affairs, Republic of Indonesia, Certificate of Social Worker
  • World Economic Forum, Media Leaders
  • Certificate of Distinction, “Creativity, Innovation, and Change” by the Pennsylvania State University 
Application Code 2055-MS105A Apply Online Now
Apply Online Now

MODULE DESCRIPTION

International Live Entertainment Event Touring and Management

This module aims to give students insights into event practitioners’ major roles and responsibilities so that they can learn different planning and operational strategies from the management perspectives of marketing, budgeting, financial and contractual issues.

Experiential Event Design and Delivery

This module aims to equip event professionals with an overview of event design and operations, and develop their production and managerial skills needed for the event industry, with a particular focus on the psychology of event audience.

Integrated Marketing and Brand Communications

This module focuses on the use of effective marketing communication tools to build a brand. It aims to design the brand elements and plan strategically its architecture, use marketing mix strategies appropriately to develop a brand or revitalize a brand for success.

Cross-Cultural Communication in the Event Industry

Cross-cultural communication in the areas of negotiation skills, leadership skills, team-building skills, dietary, costume and religion considerations, and international marketing strategies across cultures will be discussed in this module.

Contingency Planning and Risk Management

This module will deepen students’ understanding on risk management since they will learn how to critically evaluate any potential risks and actions, formulate the contingency plan,, plan for effective crowd management strategies, and devise communication plan to relevant stakeholders.

Event Sponsorship and Partnership

This module aims to explain and discuss the relationship between sponsor and sponsee in a variety of events, and introduce the essential tools and techniques in event sponsorship and partnership management.

Classes are delivered in weekday evenings (7-10pm) or weekends day time. 

COMMENCEMENT DATE

Three intakes per year in March, July and November

VENUE

Admiralty Learning Centre / United Learning Centre / HKU SPACE Po Leung Kuk Stanley Ho Community College (HPSHCC) Campus / Fortress Tower Learning Centre  Programme team reserves the right to change the above venue/ classroom if necessary.

Applicants should have:

(i)            a bachelor’s degree awarded by a recognized institution; OR

(ii)           a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries.

If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as:

                i.              an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or

                ii.             a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or

                iii.            HKDSE Examination English Language at Level 3 or above; or

                iv.            HKALE Use of English at Grade E or above; or

                v.             equivalent qualifications.

Applicants not meeting the standard set of criteria for admission will be assessed on individual merit.

Application Fee

HK$150

Course Fee
  • Course Fees: HK$30,400* will be paid in 3 terms
    (*The tuition fee is reviewed annually and is subject to change without prior notice.)
  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Integrated Marketing and Brand Communications (Module from Postgraduate Diploma in International Live Entertainment and Event Management)
COURSE CODE 21Z10041-6 FEES $4,900 ENQUIRY 2867-8329
CEF Courses
Experiential Event Design and Delivery (Module from Postgraduate Diploma in International Live Entertainment and Event Management)
COURSE CODE 26Z10054-1 FEES $5,400 ENQUIRY 2867-8329
Cross-Cultural Communication in the Event Industry (Module from Postgraduate Diploma in International Live Entertainment and Event Management)
COURSE CODE 26Z10055-A FEES $4,900 ENQUIRY 2867-8329
Contingency Planning and Risk Management (Module from Postgraduate Diploma in International Live Entertainment and Event Management)
COURSE CODE 26Z10056-8 FEES $4,900 ENQUIRY 2867-8329
Event Sponsorship and Partnership (Module from Postgraduate Diploma in International Live Entertainment and Event Management)
COURSE CODE 26Z10057-6 FEES $4,900 ENQUIRY 2867-8329
Continuing Education Fund Reimbursable Course Continuing Education Fund Reimbursable Course (selected modules only)
Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.

Postgraduate Diploma in International Live Entertainment and Event Management

  • This course is recognised under the Qualifications Framework (QF Level [6])

Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.