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New Courses: Marketing & Hospitality

英國普利芧斯大學
The Master of Science Tourism and Hospitality Management (Part-time) is offered by HKU SPACE in collaboration with the University of Plymouth and this degree programme carries the same academic status and recognition as that offered to Plymouth’s on-campus graduates.
PT
Start 07 OCT 2024 (MON)
Duration 18 months
Fee Course Fees: HK$118,000 to be paid in 3 semesters
Alumni Fees#: HK$106,200 to be paid in 3 semesters

# Graduates of Bachelor Programmes of HKU SPACE in collaboration with the University of Plymouth will enjoy an alumni discount with tuition fee HK$106,200 to be paid in 3 semesters.
(The tuition fee is reviewed annually and is subject to change without prior notice.)
This programme is intended for people who have little or no prior knowledge of wines. It is suitable to those wine enthusiasts so that they can deepen and broaden their wine knowledge for social and leisure purpose; and those who wish to work with wines as part of a larger beverage portfolio in the retail, wholesale and hospitality sectors.
PT
Start 03 JUL 2024 (WED)
Duration 30 hours
Fee HK$12,000 per programme inclusive of:
1.) Study Guide for WSET Level 1 Award in Wines in English
2.) Student study pack for WSET Level 2 Award in Wines in English
3.) about 58 Wines for tasting
4.) Test Fee for WSET Level 1 Award in Wines qualification
5.) Test Fee for WSET Level 2 Award in Wines qualification
6.) WSET certificates & pins
This programme is designed to provide a thorough understanding of the factors that account for the style, quality and price of the principal still, sparkling and fortified wines of the world.
PT
Start 02 SEP 2024 (MON)
Duration 39 hours
Fee HK$12,500 per programme inclusive of:
1.) Student study pack for WSET Level 3 Award in Wines in English
2.) at least 75 Wines for tasting
3.) Test Fee for WSET Level 3 Award in Wines qualification
4.) WSET certificates & pins
日本清酒是日本人引以為傲的優良文化象徵,隨著日本清酒的全球化及香港人對日本食品越發喜愛,日本清酒成為伴佐日本美食的最佳酒品,清酒愛好者人數也隨之而增加。
PT
開課日期 2024年7月18日 (星期四)
修業期 30小時
課程費用 學費 : HK$10,500 (包括教科書,品嚐 30-40 種不同風格日本酒類的費用)
The rapid development in digital technology and new social media massively reshaped the advertising industry and the public relations (‘PR’) practices and communications.  This programme is a fast track to equip executives in marketing, advertising or PR with new knowledge and skills in digital advertising, psychology in advertising, social media, consumer behaviour, and multimedia writing, etc., in order to enhance their market competitiveness.
PT
Start 02 JUL 2024 (TUE)
Duration 20 months to max. 40 months
Fee HK$4,250 per module (Subject to change without prior notice)
This programme is designed to provide students with a basic understanding of the key management operations in retail business to prepare them for day-to-day retail operations. 
PT
Start 10 JUL 2024 (WED)
Duration 4 months
Fee HK$4,350 (Subject to change without prior notice)
EDM marketing is the digital marketing strategy of sending emails to prospects and customers to acquire leads and generate sales. The workshop covers the process to build, optimize, and automate the email marketing funnel for a business.
 
PT
Start To be advised
Duration 1 day
Fee Course Fee : HK$1,800

Early Bird : HK$1,600 (application submitted on or before 10 Nov, 2022)

Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
 This workshop is designed for people who need to manage Facebook pages. The Facebook Business Manager is the tool for setting up advertising campaigns, giving access to third parties and collaborators, and analyzing user behaviour.
 
PT
Start 09 NOV 2024 (SAT)
Duration 1 day
Fee Course Fee : HK$1,800

Early Bird : HK$1,600 (application submitted on or before 8 Sep, 2024)

Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
This workshop is designed for people who advertise on the greater Google environment. Participants will learn to use Google Ads Platform to manage their advertisements on AdWords, YouTube, Google Display Network, and Gmail.
 
PT
Start 02 NOV 2024 (SAT)
Duration 1 day
Fee Course Fee : HK$1,800

Early Bird : HK$1,600 (application submitted on or before 31 Aug, 2024)

Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)

 

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