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奢侈品牌代言新寵──超寫實虛擬KOL騙倒所有人?

kol

美國模特兒Lil Miquela會在社交媒體上分享日常美照,國際高奢品牌如Chanel等亦曾經與她合作,但原來她並非真人,而是虛擬KOL。

近年不少真人KOL引發公關災難,影響合作品牌。而其中一種解決方法便是品牌自行塑造虛擬KOL的個性和造型,迎合品牌形象和受眾口味,成為人工智能與營銷策略結合的產物和時代趨勢。

立即瀏覽以下新媒體及數碼營銷相關課程,在元宇宙世代中保持競爭力!

 

 

本課程以體育評述專業作為引旨,由行內資深體育評述人和傳媒工作者擔任導師,目標是透過講解及實習,訓練學員的說話、評述技巧和分析、表達能力。
PT
開課日期 待定
修業期 8個星期
課程費用 HK$5700
The programme aims to offer an interdisciplinary exploration of the contemporary development in the social media and digital communication in the local and global contexts.
 
The programme examines the impacts and applications of social media in influencing corporate communication, advertising, public relations, entertainment and commerce. It focuses on developing the students’ imaginative and analytical abilities as well as the communication and practical skills across diverse platforms and environments. It challenges and encourages students to extend and explore their professional practices and become innovative and resourceful leaders in the rapidly evolving media and communication industries.

 
PT
Start 15 OCT 2022 (SAT)
Duration Around 12 months
Fee HK$40,000

宗旨

本課程旨在介紹數碼電影拍攝,執導、剪輯的基本知識,培訓學員有系統地闡述故事和構想的能力,並且教導學員對電影製作的實際技術,從而能夠掌握製作數碼影像格式於不同平台上播放的知識。本課程適合對影像製作(如電影、網上影片)感興趣的人士、或已加入相關行業的在職人仕進修。

PT
開課日期 2022年10月24日 (星期一)
修業期 6個月
課程費用 HK$13,200
紀錄片是一種獨特的藝術形式,除了記錄各類型的個人及社會活動,亦讓製作人表達其願景及對事物的獨特見解。紀錄片無論在記錄歷史、洞察世情及喚起民眾關心各項社會議題等方面都有重要的意義及貢獻。課程教授紀錄片的歷史和傳統,以及紀錄片製作的基礎知識。學員透過觀賞及討論各類型的紀錄片,學習各項製作知識及技巧。
PT
開課日期 2022年10月15日 (星期六)
修業期 33日

This programme equips students with the ability in developing strategies to create competitive advantages to succeed and survive over the long term in the increasingly complicated and challenging environments. Students will learn how organisations intend to engage with the environment and consequently develop capabilities and competencies to provide competitive advantages and fulfill their objectives. Students will also be introduced to key marketing concepts, strategies and core marketing functions that can assist them in decision-making and enhanced outcomes in the marketplace.
 

PT
Start To be advised
Duration 6 months
Fee HK$17,600
The programme aims to examine the mindsets of innovators and equip current and potential business leaders with the knowledge and competencies to develop a mindset for creativity and problem-solving.

The programme adopts a practical approach with the goal of preparing students with the practices and techniques to promote innovation in their organisations.
PT
Start To be advised
Duration 4 months
Fee HK$5,400
Hong Kong's cultural and creative industries have grown at a rate faster than the overall economy in recent years. This Programme is designed  to equip you with practical knowledge of the activities, structures and processes involved in the management in this dynamic sector.
PT
Start 15 OCT 2022 (SAT)
Duration 1 year
Fee HK$32,000
The programme aims to provide students with essential knowledge to perform business analytics by processing, analysing, interpreting and visualizing business data. It discusses data wrangling and web scraping methods such as extraction of data from webpages and analysis of collected data to enhance business decision making. Besides, practical business applications of web scraping from managerial perspectives will be covered.
PT
Start 12 NOV 2022 (SAT)
Duration 1 month to 2 months
Fee HK$9000
The programme aims to
  1. equip students with fundamental English communication skills.
  2. provide students with basic concepts of organisation and management.
  3. equip students with basic IT-oriented skills of computer programming, web page development and computer networking that support business operations.
  4. provide students with a foundation knowledge of computer systems, operating systems and information systems which are used in the market.
PT
Start 17 OCT 2022 (MON)
Duration 1 year
Fee HK$22,600

 

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