奢侈品牌代言新寵──超寫實虛擬KOL騙倒所有人?

美國模特兒Lil Miquela會在社交媒體上分享日常美照,國際高奢品牌如Chanel等亦曾經與她合作,但原來她並非真人,而是虛擬KOL。
近年不少真人KOL引發公關災難,影響合作品牌。而其中一種解決方法便是品牌自行塑造虛擬KOL的個性和造型,迎合品牌形象和受眾口味,成為人工智能與營銷策略結合的產物和時代趨勢。
立即瀏覽以下新媒體及數碼營銷相關課程,在元宇宙世代中保持競爭力!
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The programme examines the impacts and applications of social media in influencing corporate communication, advertising, public relations, entertainment and commerce. It focuses on developing the students’ imaginative and analytical abilities as well as the communication and practical skills across diverse platforms and environments. It challenges and encourages students to extend and explore their professional practices and become innovative and resourceful leaders in the rapidly evolving media and communication industries.
宗旨
本課程旨在介紹數碼電影拍攝,執導、剪輯的基本知識,培訓學員有系統地闡述故事和構想的能力,並且教導學員對電影製作的實際技術,從而能夠掌握製作數碼影像格式於不同平台上播放的知識。本課程適合對影像製作(如電影、網上影片)感興趣的人士、或已加入相關行業的在職人仕進修。
This programme equips students with the ability in developing strategies to create competitive advantages to succeed and survive over the long term in the increasingly complicated and challenging environments. Students will learn how organisations intend to engage with the environment and consequently develop capabilities and competencies to provide competitive advantages and fulfill their objectives. Students will also be introduced to key marketing concepts, strategies and core marketing functions that can assist them in decision-making and enhanced outcomes in the marketplace.
The programme adopts a practical approach with the goal of preparing students with the practices and techniques to promote innovation in their organisations.
- equip students with fundamental English communication skills.
- provide students with basic concepts of organisation and management.
- equip students with basic IT-oriented skills of computer programming, web page development and computer networking that support business operations.
- provide students with a foundation knowledge of computer systems, operating systems and information systems which are used in the market.
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