商業及管理 數碼轉型

Digital Transformation is much more than adding digital technology to an organisation. It requires a fresh look at the entire business model and develops organisation strategies that embed digital capabilities as part of the overall business model.

The programme aims to equip current and potential business leaders with the knowledge of how digital technologies are changing the competitive landscape across industries and how they can apply the knowledge of transformation strategies to create additional value for their organisation.

Digital Transformation is not about technology but about creating value for customers with digital technology as an enabler.
 
The Postgraduate Diploma in Business Management for Digital Transformation is a business programme focused on developing customer-centric business and organisation development strategies to transform an existing business to meet changing customer behaviours with the help of digital technology.
 
The programme aims to equip current and potential business leaders with the knowledge and competencies to lead the business transformation of their organisation with the help of digital technology as an enabler. The programme adopts a practical approach to prepare students for developing business and organisation strategies for the transformation of their organisations and address common issues that may arise with the transformation.

Digital Transformation is much more than adding digital technology to an organisation. It requires a fresh look at the entire business model and develops organisation strategies that embed digital capabilities as part of the overall business model.

The programme aims to equip current and potential business leaders with the knowledge and competencies to analyse the readiness of their organisation for transformation and to provide a framework that they can use in formulating the strategy for their organisation’s business and digital transformation.

People are an important factor for successful digital transformation. This programme aims to equip current and potential business leaders with the knowledge and competencies to lead their people and manage the organisation through changes necessary for transformation. The programme is not just about change management, it also covers leadership, personal skills for agile innovative thinking as well as how to deal with people related issues through the transformation.

This programme aims to equip human resource professionals with a solid knowledge of the digital and social media landscape and the skills to perform human resource (HR) related activities on different digital and social media platforms.
 
The programme will cover topics such as digital environment, social media characteristics, development of digital campaigns and the use of digital and social media platforms for various HR activities. It will also discuss how digital platforms can be used for employer branding.

This programme aims to equip students with the skillsets to analyse HR data and apply the insights gained to support human resource management and organisational goals.
 
The programme examines the impact of technologies like big data, Internet of Things and artificial intelligence on human resource management and equips students with the knowledge to implement HR analysis techniques for HR functions such as workforce planning, talent acquisition, talent management, learning and development. The programme concludes with a discussion on the future of HR and the emerging trends of predictive HR analytics and digital transformation.