商業及管理 數碼商業管理

The programme aims to equip current and potential business leaders and senior managers with the knowledge and competencies to lead the business and use big data and predictive analytics to enhance decision-making. The programme has two major foci: firstly, on knowledge about the major business management functions within an organisation; and secondly, on skills to develop analytical insights for business planning and decision-making through data analytics.
 

The programme aims to equip current and potential business leaders and senior managers with the knowledge and competencies to lead the business and artificial intelligence transformation of organisations. The programme has two major foci: firstly, on knowledge about the major business management functions within an organisation; and secondly, on leadership skill to lead an organisation through business and artificial intelligence transformation in an increasingly changing environment.
 

A part-time top-up degree programme aims to ensure that students will develop a broad understanding of the complex, diverse and dynamic business environment for management. The programme curriculum is both international and practical in it contents. Students will acquire management skills as well as intellectual capability that enable them to perform effectively as a practicing manager. Thus, enhances their employability and facilitate career management.

This programme equips students with a comprehensive set of AI and data analytical tools to support management decision-making. The programme includes the use of data analytical techniques and data visualisation under different business contexts.

 

This programme aims to equip students with the skills and techniques of AI and predictive analytics for the purpose of business planning and optimisation.
 

This programme aims to provide students with the knowledge to evaluate an organisation’s current culture and apply change management strategies to transform it into an AI and data-driven organisation.
 

This programme equips students with the knowledge to develop an AI strategy, aligning it with an organisation’s business strategy and planning for the organisation’s AI transformation.
 

This programme equips students with the knowledge related to people strategy that is necessary to enable culture and change in organisational planning for business and AI transformation.
 

This programme aims to equip students with the knowledge, frameworks and skills to lead and manage creativity and innovation in organisations.
 

The programme aims to provide participants with the practical knowledge of decision-making with a data-driven approach.  It will help to improve their understanding of data and emerging technology concepts, to communicate more effectively with technical staff and interpret data resources for better business decisions.