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款客及精緻生活 商業及現場娛樂活動
商業及現場娛樂活動課程
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- 課程名稱
PROGRAMME OBJECTIVES
The programme aims to meet the continuing professional development needs of people who are currently working in the M.I.C.E. industry, in event management, advertising and public agencies, or for those who have career aspirations in the M.I.C.E. and Event Management fields. This programme aims to introduce students a wide range of skills and techniques in event planning, promotion, operation and management. Students will learn how to collaborate with different stakeholders in relation to event venues, event facilities, food and beverage, marketing communication, and event technology.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
PROGRAMME OBJECTIVES
The programme aims to provide a broad overview of the structure of the live entertainment, festival and event industry and meet the continuing professional development needs of people who are currently or intend to work in the live entertainment industry, in festival and event management, private and public agencies. The programme’s emphasis is on live entertainment, festivals and events as a business and its marketing strategies, programming, operations, budgeting, facility management, and so on.(*The tuition fee is reviewed annually and is subject to change without prior notice.)
As Asia's events capital and leading meetings and convention destination, Hong Kong plays host to a fascinating array of exciting events. The event industry is one of the fastest growing service sectors in both Hong Kong and globally. Businesses have been investing more in events to engage more customers, and hence increasing the demand for well-qualified event professionals.
PROGRAMME OBJECTIVES
This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers.PROGRAMME OBJECTIVES
The programme aims to equip students with the credentials and expertise that prepare them for a variety of career in the competitive and ever-changing live entertainment and event industry.(*The tuition fee is reviewed annually and is subject to change without prior notice.)
Over the last decade, events have emerged as significant tools for community and regional development, tourism promotion and corporate marketing. The steady growth in the number and size of events in Hong Kong has created a significant demand for professional event managers. At the same time, the increasing complexity and government regulation of festivals and events have given rise to an industry body of knowledge, and to the need for personnel trained and skilled in the practice of international festival & event management.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
It is a fully-accredited undergraduate degree in the United Kingdom. On completion of the studies, graduates will be awarded the Bachelor of Arts (with Honours) in International Festival & Event Management, which is identical to the one awarded to the students in the Edinburgh Napier University in the United Kingdom.
Ordinary Award: HK$ 81,000 per programme
*The tuition fee is reviewed annually and is subject to change without prior notice.
PROGRAMME OBJECTIVEs
This programme aims to explain and discuss the relationship between sponsor and sponsee in a variety of events, and introduce the essential tools and techniques in event sponsorship and partnership management.INTENDED LEARNING OUTCOMEs
On completion of the programme, students should be able to1. Explain how sponsorship works as a marketing communication channel and analyze its value to the sponsor;
2. Discuss sponsorship from the point of views of both the sponsor and the sponsee;
3. Appraise the marketing benefits that can accrue to the sponsor and the sponsee from an effective sponsorship programme;
4. Develop and review sponsorship proposals for tightness of fit;
5. Evaluate the purpose and importance of the sponsorship management plan; and
6. Devise strategies to build and maintain sustainable relationship with different types of event stakeholders.
HK$150 (Non-refundable)
Course Fee
HK$6,200 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
PROGRAMME OBJECTIVE
This programme aims to equip event professionals with an overview of event operations and develop their managerial skills needed for the event industry. It covers the event logistics, on-site staffing, crowd management, stakeholder management and safety and security matters. Upon completion of the programme, students will be able to describe the essential operational processes in an event, how to plan an event with identifying various operational challenges as well as how to successfully organise different operational tasks together in an event. The environmental sustainability will be introduced in order to cover the contemporary concepts of “green” in various types of events via worldwide case study.
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
