本課程旨在讓學生對零售業務的關鍵管理運營有基本的了解，為日常零售運營做好準備。 
 

This programme aims to enhance the skills for those working in the fashion industry in the areas of retailing, buying and/or merchandising. Participants will learn the structure of the global fashion market, trend research, buying functions, range planning, sales analysis and profit management.   
 

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners.

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.

Online shopping significantly surged during the pandemic. It’s important for online retailers to set up effective e-commerce operations which can directly improve its consumer experience and profitability. The programme is designed to provide students with basic knowledge about e-commerce operation and management including business concepts, business strategies and operations. It also equips students with the knowledge of e-commerce security and operations covering online payment setup, inventory management, logistics and order fulfillment. 

The programme is to examine the behavioural intention of digital consumers and to examine the omnichannel retailing strategy for omnichannel retailing business to enhance the consumer experience.

本課程旨在強調以客戶為中心在零售中的重要性，並教導學生提供客戶服務時的知識和技能。他們還將學習如何建立長期消費者關係，並提高購物體驗和滿意度。
 

本課程旨在培養學生的自我管理、人際管理和團隊管理技能，並為他們擔任行銷經理做好準備。
 

本課程旨在為學生從心理學角度來評估廣告的有關知識。