Digital Transformation is much more than adding digital technology to an organisation. It requires a fresh look at the entire business model and develops organisation strategies that embed digital capabilities as part of the overall business model.

The programme aims to equip current and potential business leaders with the knowledge and competencies to analyse the readiness of their organisation for digital transformation and to provide a step-by-step model that they can use in formulating the strategy for their organisation’s digital transformation.

The programme aims to provide current and potential business leaders with the knowledge and competencies to analyse business issues and develop insights from data. The programme adopts a practical approach to enable business leaders to face the challenges and develop analytics capability for the organisation.

People are an important factor for successful digital transformation. This programme aims to equip current and potential business leaders with the knowledge and competencies to lead their people and manage the organisation through changes necessary for digital transformation. The programme is not just about change management, it also covers leadership, personal skills for agile innovative thinking as well as how to deal with people related issues through the transformation.

This programme is designed to give systematic and professional training to senior executives in  cultural and creative business. With a specific focus on business models, content and creativity, as well as management, the programme will guide participants to become leaders in global creative business.

Focusing on three key elements of general management: business drivers, management skills, as well as corporate culture, this programme guides students to analyze the key challenges that senior executives would face when expanding their enterprise globally or regionally, and equip them with essential tools for success in senior management.

China’s on-going healthcare reforms and internationalization bring both opportunities and challenges for the healthcare industry. With increasing marketization and capitalization of this industry, there is increasing need for professional managers with both global vision and local insight. Professional managers in healthcare industry are required to understand the duality of healthcare industry: being both public service-oriented and profit-seeking. Backed by scholars from HKU medical school and the healthcare industry in Hong Kong, the programme is designed to help senior executives in healthcare industry to be successful leaders in a fast-changing and complex healthcare landscape.

To tackle business challenges and demands, enterprises need forward-looking value creators to pave the road for enterprise development, implement financial business plans and execute business strategies.  The Corporate Finance and Investment Management programme intends to equip students with the latest financial and investment management tools to handle sustainable business development, risk management, company restructuring and corporate financing so that students could leverage global capital markets to support business expansions.

We are in the era of rapid corporate development in order to face the changes around the World. Thus, Hong Kong corporate executives are now facing pressures and challenges from many aspects. The financial and business management industry is always demanding on its employees. It needs employees to have relevant financial management experience and knowledge; as well as an international perspective and an understanding of financial business management operating models. In short, the market requires financial and business managers to demonstrate diversified capabilities.

In today’s ever-changing and complex financial markets, senior executives responsible for managing client assets need to understand the factors that produce sub-optimal outcomes for investors.  To tackle business challenges and demands, enterprises need forward-looking value creators to pave the road for enterprise development, implement financial business plans and execute business strategies. This programme deals with how typically people behave when it comes to handling different financial decisions. 

Based on the major challenges of different brands, industries, and corporate operations, this programme is designed to help marketing managers to understand consumers’ thoughts, feelings, and behavioral patterns quickly and accurately. It aims to provide students with relevant theories and practical skills, and help students acquire and use consumer insights from a scientific and creative perspective so as to establish and implement effective marketing strategies.