款客、旅遊及活動 商業及現場娛樂活動

As Asia's events capital and leading meetings and convention destination, Hong Kong plays host to a fascinating array of exciting events. The event industry is one of the fastest growing service sectors in both Hong Kong and globally. Businesses have been investing more in events to engage more customers, and hence increasing the demand for well-qualified event professionals.

PROGRAMME OBJECTIVES

This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers. 

This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers. 

PROGRAMME OBJECTIVES

The programme aims to equip students with the credentials and expertise that prepare them for a variety of career in the competitive and ever-changing live entertainment and event industry.

This Honour degree part-time programme, leading to the Bachelor of Arts (with Honours) in International Festival & Event Management, is offered by HKU SPACE in collaboration with the Edinburgh Napier University. It is designed to equip students how to plan, design, market, operate and develop events, as well as how these events can be used to help local economies and communities.

It is a fully-accredited undergraduate degree in the United Kingdom. On completion of the studies, graduates will be awarded the Bachelor of Arts (with Honours) in International Festival & Event Management, which is identical to the one awarded to the students in the Edinburgh Napier University in the United Kingdom. 

PROGRAMME OBJECTIVES

The programme aims to provide a broad overview of the structure of the live entertainment, festival and event industry and meet the continuing professional development needs of people who are currently or intend to work in the live entertainment industry, in festival and event management, private and public agencies. The programme’s emphasis is on live entertainment, festivals and events as a business and its marketing strategies, programming, operations, budgeting, facility management, and so on.

PROGRAMME OBJECTIVES

The programme aims to meet the continuing professional development needs of people who are currently working in the M.I.C.E. industry, in event management, advertising and public agencies, or for those who have career aspirations in the M.I.C.E. and Event Management fields. This programme aims to introduce students a wide range of skills and techniques in event planning, promotion, operation and management. Students will learn how to collaborate with different stakeholders in relation to event venues, event facilities, food and beverage, marketing communication, and event technology.

PROGRAMME OBJECTIVEs

Cross-cultural communication in the areas of negotiation skills, leadership skills, team-building skills, dietary, costume and religion considerations, and international marketing strategies across cultures will be discussed in this programme.  
 

INTENDED LEARNING OUTCOMEs

On completion of the programme, students should be able to

1. Explain the concept of culture and identify the national cultural dimensions in the live entertainment event context;
2. Explain the cultural differences across nations and develop cross-cultural communication skills and empathy;
3. Compare different approaches in leading and working in multi-cultural teams;
4. Develop effective marketing communication strategies with target consumers from diverse cultural backgrounds;
5. Analyze and interpret consumer behaviour from various cultural backgrounds and formulate effective operational management strategies; and
6. Compare and contrast the protocol and ceremonial needs of various cultures and religions in events.

PROGRAMME OBJECTIVEs

This programme aims to equip event professionals with an overview of event design and operations, and develop their production and managerial skills needed for the event industry, with a particular focus on the psychology of event audience.
 

INTENDED LEARNING OUTCOMEs

On completion of the programme, students should be able to
1.  Identify and appraise the needs, expectations and behaviour of event audience and other stakeholders;
2.  Illustrate and explain the event design and delivery plan in a cohesive way;
3.  Analyze, plan and manage different aspects of event production whilst recognizing the links between and across them;
4.  Develop a budgeting and financial plan in event production;
5.  Apply the multi-media and technology to create a cohesive event and engage audience; and
6.  Assess how international events offer opportunities and challenges to event managers across local and global contexts.

 

PROGRAMME OBJECTIVE

This programme aims to develop students’ core skills to stage a function in the perspectives of planning and marketing for various types of events. Upon the completion of the programme, students will be able to apply the essential tools and techniques in event planning processes including how to respond to risks, how to analyse financial management and how to plan the staffing and manpower. In order to promote events strategically, students should conduct different marketing analyses and apply the appropriate tactics to promote an event successfully and effectively. They will also be able to describe the event bidding processes from the stages of preparation to follow-up as well as drafting an event bidding proposal. This programme provides students with industrial insights via introducing the future trends and current issues of event industry.