社會科學

The course aims to give participants an overview of the development of the funeral industry not just in Hong Kong but also in various parts of the world, emphasizing the global trend, challenges and issues faced by the industry, along with related opportunities in Hong Kong. Participants will be introduced to modern funeral concepts, the service-oriented philosophy, and the integration of technology, environment, and art to facilitate sustainable, modern funerals. In addition, the course aims to acquaint participants with the skills involved in communicating with the bereaved, not just covering the dos and don’ts in the process but allowing more idea exchange and discussion.

The programme guides students through a series of case study units that will help them understand the links between the academic concepts and discussions explored in the degree and how these ideas can be applied using a range of media. This programme is different from others because the practical elements are designed specifically to help students develop their critical thinking - by putting their ideas into practice. They do not just learn what to do and how to do it, they also learn why they are doing it.

This programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/ organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.