This Postgraduate Certificate in Public Relations and Corporate Communication focuses to link up students’ conceptual thinking with hands-on processes for managing the key areas of contemporary public relations, corporate communication and media relations. Students will be equipped with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the Public Relations, Corporate Communication or Media Relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media professionals, customers and community, the organization will effectively achieve their business and brand goals.

PROGRAMME OBJECTIVE
This programme aims to meet the continuing education and professional development needs of those who are currently working in the business aviation field or those who have aspirations in developing their future careers in the private jet business. The programme provides core private jet management and operation concepts, as well as specialized knowledge in delivering premium inflight butler services. A broad and holistic view of private jet management will be given to students with particular emphasis on hospitality service techniques.

香薰治療的存在已有數百年，其對人體的幫助有一定的科學根據。本課程旨在為學員提供香薰護療知識及應用技巧訓練。學員會由基礎開始認識香薰精油的功能和應用。內容包括香薰入門基礎的知識、人體生理和心理情緒的反應、如何適當使用香薰精油，從而減壓和對不同皮膚類型作出改善。

The programme aims to develop students with knowledge of the public relations industry, and the basic idea underlining corporate communication. Students will be equipped with the skills to analyse, plan and implement PR and corporate brand communication campaigns and events that help achieve organizational goals. Students will examine how to build mutual relationships with key stakeholders such as employees, media and community leaders for addressing unique communication challenges. Students will also be trained with English and Chinese PR writing skills in typical publicity materials.
 

本課程的對象為西班牙語初學者或對西班牙語只有初步認識的學員。它涵蓋了一系列日常生活的主題和情境，發展學員的口語、聽力、閱讀和寫作四種技能，配合相應的語法、詞彙和發音練習。在課程結束時，學生應能理解並使用基本的日常短語來介紹自己，提出並回答有關個人基本資訊的問題，以及處理一般日常生活情況的情景，例如購物、外出用餐、談論他們的工作、家庭和興趣等。
 

本課程涵蓋歐洲語言共同參考架構（CEFR）A1等級的內容。

日本清酒是日本人引以為傲的優良文化象徵，隨著日本清酒的全球化及香港人對日本食品越發喜愛，日本清酒成為伴佐日本美食的最佳酒品，清酒愛好者人數也隨之而增加。

保健推拿是指在養生和保健為主要目的，重視預防於未病之時。此課程不但為現有保健推拿從業人員提供規範手法的機會，同時讓有志學習推拿這門傳統醫學學科的人士，提供基本的技能與理論知識。    

課程旨在提升學員的導賞綜合技能，包括導賞知識、導賞員態度和導賞技能等綜合技能，進而認識香港的歷史文化、古蹟保育、地質生態、非遺與藝術，以及博物館導賞。課程設實地考察、導賞觀摩和實習交流，有助學員成為稱職的導賞員

本課程融合認知心理學、認知科學和機器學習，引領您深入探索人類大腦的運作機制。從思維模式到學習過程，從決策行為到人工智能，讓您站在科技創新的最前沿。

這不僅是一門課程，更是通往心理學頂尖學府的橋樑，為您的心理學學術生涯開啟無限可能。

畢業後，您可選擇攻讀：
• 心理學與認知科學
• 神經科學
• 人工智能
• 大數據分析
• 生物心理學

零編程 (programming)經驗也沒關係！我們歡迎所有對人類心智和科技發展充滿熱情的同學。

踏上探索之旅，成為未來科技時代的領航者！