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This programme aims to enhance the skills and concepts for digital marketers who do not have web programming background. Participants will learn the Google Analytics (GA) setup, operation, and tools to perform data analysis, visualization, reporting, and gain insights from customer behaviour to enhance the effectiveness of digital marketing.
PT
Start 13 JUN 2026 (SAT)
Duration 1 day
Fee Course Fee: HK$1,800
Early Bird: HK$1,600 (application submitted on or before 13 May, 2026)
Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)
Early Bird: HK$1,600 (application submitted on or before 13 May, 2026)
Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)
This workshop is designed for people who advertise on the greater Google environment. Participants will learn to use Google Ads Platform to manage their advertisements on AdWords, YouTube, Google Display Network, and Gmail.
PT
Start 06 JUN 2026 (SAT)
Duration 1 day
Fee Course Fee : HK$1,800
Early Bird : HK$1,600 (application submitted on or before 06 May 2026)
Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
Early Bird : HK$1,600 (application submitted on or before 06 May 2026)
Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
This workshop is designed for people who need to manage Facebook pages. The Facebook Business Manager is the tool for setting up advertising campaigns, giving access to third parties and collaborators, and analyzing user behaviour.
PT
Start 09 MAY 2026 (SAT)
Duration 1 day
Fee Course Fee : HK$1,800
Early Bird : HK$1,600 (application submitted on or before 9 April, 2026)
Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
Early Bird : HK$1,600 (application submitted on or before 9 April, 2026)
Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
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