Social Sciences Media & Communication
The programme is designed to give students an understanding of the methodologies and issues in engaging the public in science. It aims to explore the role played by culture and media in science communication and discuss ways to deliver content and utilise technology and digital media to facilitate effective communication of science to different audiences.
QF Level: 6
QR Registration No.: 20/000705/L6
Validity Period: from 01 Dec 2020 to on-going
The programme is ideal for people interested in becoming effective communicators in science organisations (e.g. science parks), governmental innovation or science education units, universities, biotech companies, museums, NGOs, or in the media. Also, it will provide useful training for people working in institutions that deal with science education and public engagement, such as non-profit-making institutions or schools set up to promote science education and research.
Intended Learning Outcomes
On completion of the module, students should be able to
- Explain the theoretical knowledge underpinning science communication practice;
- Identify, apply and evaluate science communication strategies for diverse audiences, using a range of means, media, and technologies;
- Critically analyse the different aims, contexts and stakeholders involved in how science is communicated and understood, including analyses of the social and ethical responsibilities of science in contemporary societies; and
- Develop appropriate qualitative and quantitative research and strategies to investigate, justify and interpret science communication methods and conclusions.
- Nature of scientific knowledge: what being “scientific” means and the established and contested aspects of scientific knowledge and their application in technological advancement
- Representation of science in popular culture: a discussion of fictional representations of science, medicine and technology in films, television, and comic books and on the impact of such on public perceptions of science
- Public perceptions and misconceptions about science: examples will be drawn from the media to examine cases of effective science communication as well as misconceptions and manipulations of science, and how to address the needs, expectations and concerns of specific audiences in the communication process
- Strategies in science communication: how to communicate scientific and public health matters to the public clearly and effectively by having a thorough and practical understanding of the process used in developing a communication plan including the development of a strategic framework and accompanying action plan that allocates resources, responsibilities and time frames
- Ways to identify the appropriate media, find the right tone and language when engaging the different stakeholders – researchers, practitioners, policymakers, funders, investors, parents, students and young people –in meaningful conversations
- How to communicate science across disciplines: to understand the effective strategies of communicating science and technology in diverse settings such as PR, law, urban planning, arts, health care and businesses where the target groups of audience’s idea of “science” may carry values, beliefs and expectations that need to be taken into consideration in the approach to use
- Science communication and outreach: from conceiving ideas, programming, logistic planning, pitching their ideas to secure funding, using storytelling, performing arts, exhibitions in science communication, running events and digital media campaigning, and evaluating the impacts
|Application Code||2090-MC024A||Apply Online Now|
|Apply Online Now|
Days / Time
- Friday, 7:00pm - 10:00pm
- Saturday, (Note: Visits on one Saturday morning and afternoon)
- Learning Centres in Admiralty/ North Point/ Causeway Bay
To complete the programme, students are required to achieve 80% attendance and pass all the assignment. A Certificate for Module (Science Communication) will be awarded within the HKU system through HKU SPACE to those who have successfully completed the programme.
Lecture (24 hours)
Visits to museums and other science or medical-related institutions (6 hours)
Oral presentation (50%) + Outreach project (50%)
(a) hold a bachelor’s degree in areas of Sciences, Humanities, Social Sciences, IT or Business, or equivalent, awarded by a recognised institution;
(b) (i) hold an Associate Degree or Higher Diploma awarded by a recognised institution in the same areas listed in (a);
(ii) have at least four years of recognised professional experience;
Applicants with either (a) or (b) qualifications awarded by institutions where English is not the medium of instruction should obtain a score of 6.5 in IELTS (no band less than 6.0) or equivalent
Applicants with other qualifications will be considered on individual merit.
- Course Fee : HK$7,500
- The CEF Institution Code of HKU SPACE is 100
|Certificate for Module (Science Communication)
證書 (單元: 科學傳信)
|COURSE CODE 40C131300||FEES $7,500||ENQUIRY 2910-7645|
|Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.
Certificate for Module (Science Communication)
Online Application Apply Now
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