Marketing & Hospitality Hospitality, Tourism & Events
Advanced Diploma in Hospitality Management
CEF Reimbursable Course
CEF Reimbursable Course (selected modules only)
- Study mode
- Start Date
- 08 Nov 2021 (Mon)
- Next intake(s)
- Mar 2022
- 22 months
- Course Fee
- *HK$4,740 per module (2 modules per semester: *HK$9,480, Total programme fee : *HK$47,400)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
Academic Staff: Industry Professional Practitioners
Part time in 22 months, next step for top-up bachelor degree!
Memorable Experience outside the classroom!
The programme aims to produce graduates who are broadly informed about all aspects of the nature and operation of the hospitality industry and its inter-relationship with the broader social, cultural and economic context. Graduates are able to display originality and inventiveness, and are capable of independent and entrepreneurial thinking. This programme also imparts an in-depth knowledge of the theoretical and technical aspects of management of a variety of hospitality industry business operations to students; and they are nurtured to have customer-focused mindset and cross-cultural skills and knowledge to work in multi-cultural environments.
INTENDED LEARNING OUTCOMES
On completion of the programme, students should be able to
- critically evaluate the tourism and hospitality industrial environment in local, regional and international perspectives;
- apply the fundamental revenue management and digital technology tools to assist hospitality managers in making business decisions;
- conduct verbal formal presentations and write business correspondence in English on tourism, hospitality and event industries;
- critically evaluate the tourism and hospitality products, services and respective marketing strategies to meet individual and group needs; and
- plan, implement and manage hospitality operations in relation to guest relationship management, facilities management, and food and beverage management.
Students normally study two assigned modules per term, three terms in a year (March-June, July-October, Oct/Nov – February). The Advanced Diploma programme offers ten modules over three terms per year which could normally be completed in 22 months (i.e. 5 terms) if students undertake 2 modules per term. Altogether, students need to study 10 modules focusing on hospitality managment, in order to be awarded the Advanced Diploma in Hospitality Management.
- Introduction to Tourism and Hospitality
- Revenue Management in Hospitality
- Hospitality, Tourism and Events in the Digital Age
- English for Business Communication Skills for Hospitality, Tourism and Events
- Marketing for the Hospitality Tourism and Event Industry
- Hotel and Resort Management
- Food and Beverage Operations
- Facilities Management
- Food and Beverage Administration
- Guest Relationship Management
Programme contains 120 credits, 10 modules. Each module contains 12 credits.
The mode of assessment is different from module to module but will be generally based on a combination of coursework. Throughout each module, students will be assessed by a combination of:
- Essay/ Assignment/Report Writing
- Oral Presentation
- Group Project and Presentation
- Online Exercise
Medium of Instruction: English
On satisfactory completion of the 10 modules, students will be awarded the Advanced Diploma in Hospitality Management within the HKU system through HKU SPACE. Students may apply to exit the programme with a Diploma in Hospitality Management upon satisfactory completion of 5 modules (i.e. Module 1, 5, 6, 9, and 10) with 60 credits in total.
Ms Lakshmi Harilela
- Founder of Love True Food Ltd
- Creative photography of food images for food and beverage sector.
- Developing custom recipes, cookbooks and websites
- Chef demonstrations of Ayurvedic and Yogic cuisine at NOPA for three consecutive years
- HKU SPACE Outstanding Teacher Award 2018/19
- Founder of Love True Food Ltd. since 2007
- A multi-dimensional Company focusing on ethical eating principles, Ayurvedic detox and cooking specialized classes for corporate clients.
Mr Jacques Kagi
- European Fine Dining
- Food & Beverage Entrepreneurship
- Food & Beverage Consultancy
- Cooking shows Host and Judge
- Food & Beverage and Entertainment / Media
- Author of “Confessions of a Chef” 2007.
- Author of “Knorr Cookbook” 2008
- TVB selected celebrity Chef and Consultant
- Consultant of Sogo Club (2004) and QRE Plaza (2009)
Louis Vuitton Top Private Fine Dining Award 2011-2012
Mr Wyn Li
- Former Country General Managers of Airlines, and Managers of Hotels
- Qantas Airways, Continental Airlines, United Airlines, Hyatt International
- College of Business and Finance Outstanding Teacher Award in HKU SPACE 2017/18
- Managing field operations of multinational Asian, Australian, European and American travel organizations.
- Marketing airlines, hotels and tourism products and services in various international markets.
- Lecturing and educational engagement for universities in Hong Kong, United Kingdom and Australia.
- Airline management, sales, marketing and operation experiences with Qantas, Continental, United, Singapore and KLM in several international locations.
- Business aviation (private jet) management with Metrojet - a sister company of the Peninsula Hotel.
- Global loyalty marketing exposure with Singapore Airlines corporate head office.
- National tourism office marketing involvement with the Australia Tourism Commission.
- Front Office operations and marketing management background in Hyatt Regency Hong Kong, Hyatt Regency Macau and Grand Hyatt Hong Kong.
- Food and beverage knowledge with institutional kitchen and cafeteria.
|Application Code||1950-MS059A||Apply Online Now|
|Apply Online Now|
- 18 months (Minimum)
34 months (Maximum)
22 months (Normal)
Introduction to Tourism and Hospitality
The module is designed to introduce the concepts of tourism and hospitality industry and develop students an understanding of the structure, organisation and interdependence of the various sectors in the tourism and hospitality industry. The measurement of tourism trends, statistics, contributing factors and stages in the historical development of tourism in terms of its demand and motivations will be identified and examined. Key concepts, principles, planning strategies, practices and issues in tourism and hospitality and the links with related areas of leisure, travel and recreation will be covered in the module.
Revenue Management in Hospitality
This course aims to discuss an importance of revenue management to hospitality businesses. It covers market needs and trends in relation to behavior of hospitality guests, hospitality products and services are priced and sold through different channels, and how different business functions in hotels and hospitality organisations work together towards maximizing their revenues.
Hospitality, Tourism and Events in the Digital Age
The aim of the module is to illustrate how digital technology (e.g. ‘Internet of Things’ (IoT)) influences the management of international tourism and hospitality industries. Students will be introduced the decision-making characteristics of digital consumers and their influence on managerial decision making. Students will also understand the importance of web presence for international tourism and hospitality businesses; and get familiarised with various digital tools (e.g. FaceBook page, YouTube, Twitter and MakeMyTrip.com) in tourism and hospitality businesses worldwide. The contemporary trend in on-line payments will be covered in the module.
English for Business Communication Skills for Hospitality, Tourism and Events
Business communication skills in English are greatly needed by students in all our hospitality, tourism and events programmes, since students need to learn some fundamental skills in business writing (including report writing, handling and responding to complaints, answering enquiries, etc.). This module aims to develop students' knowledge relating to solve communication problems and respond to complex questions in English. The class is developing the students command of spoken and written English business communication with related areas of tourism, hospitality and event will be covered in the module. This course aims at writing promotional materials for the Hong Kong and foreign markets and summarizing the main ideas to conduct verbal presentation with emphasis on the importance of business writing and presentation skills which are needed to function in a managerial capacity in the tourism, hospitality and event business environments.
Marketing for the Hospitality Tourism and Event Industry
This module describes the relationships between customer value, satisfaction and quality in the hospitality, tourism and event industry. It aims to give students an opportunity to extend their understanding of marketing in the tourism and hospitality context through an examination of the marketing environment and its likely impact on the industry, organizations and product/services offerings, market segmentation, targeting and positioning strategies in use for the hospitality, tourism and event industries. To trace the broad development of the marketing concepts about the products, pricing, internal marketing strategy (People) and customer satisfaction, promotion, digital marketing strategy, and distribution channels of tourism, hospitality and event industries. The student should able to apply the evaluation and control mechanisms in the marketing plan.
Hotel and Resort Management
This module focuses on both hotels and resorts. It examines the planning, operation as well as management principles for hotel and resorts. Time is spent in exploring the multi-facets for hotels as accommodation provider, including both branding and marketing. The differentiation of back of the house and heart of house management of hotels and resorts and describe the differences between them. With the trend of integrated resorts, it also focuses on the unique characteristics of organizing a successful resort.
Food and Beverage Operations
The aim of the class is to develop students' knowledge of food & beverage service technique, food & beverage operation, and kitchen management. The objectives of the class are to: equip students with the operational knowledge of how food and beverage are prepared and presented with the use of different equipment and service techniques; and presented emphasising the importance and inter-relationship of health, hygiene and safety to contemporary catering operations; describe the job duties and responsibilities of different positions and the career paths in food & beverage operations. This module equips the students with the competency to discriminate between processes and recognised degree and quality of production; illustrate the managerial implications of the latest issues and trends in food and beverage operations and assist awareness of contemporary operational and management procedures connected with health, hygiene and safety.
The module aims to identify, develop and explore the main issues associated with the facilities management of accommodation and event venues in the hospitality and event industry. The objectives of the class are to: apply the concepts of facilities management in the hospitality and event industry and identify the environmental and sustainability issue in relation to facilities, analyse facilities management issues in an event venue and provide basic recommendations or solutions for improvement if necessary; the provision of customer service; the maintenance and utilisation of assets; and examine ways by which successful operational management performance can be achieved. The role and the importance of Facilities Management in hospitality and event industry is critically evaluated in this module.
Food and Beverage Administration
The aim of the class is to develop students' knowledge relating to the management of food and beverages administration and other related products in hotel banqueting and catering in the actual workplace. The objectives of the class are to: apply the basic knowledge of bar operations and bar management to actual bar operations, identify the advantages and disadvantages of franchise business; and apply the skills in staff training to the actual Food & Beverage personnel training scenario.
Guest Relationship Management
This module aims to explain the roles of guest relationship management in hospitality and tourism industry and discuss the professional standards in customer service and their applications in hospitality and tourism industry. The effective service recovery systems will be illustrated. Students should be able to describe how to acquire and retain customers, and enhance customer loyalty to improve business performance; and identify the duties, responsibilities, attributes and service requirements of butlers in the luxury hospitality sector.
Classes will be generally held as following tentative schedule:
- Weekday evening : 6:45 - 9:45pm/ 7:00 - 10:00pm
- Weekend daytime or evening: 2:00 - 5:00pm or 6:45 - 9:45pm
- Admiralty Learning Centre / United Learning Centre / HKU SPACE Po Leung Kuk Stanley Ho Community College (HPSHCC) Campus / Fortress Tower Learning Centre Programme team reserves the right to change the above venue/ classroom if necessary.
- have gained in the HKALE Grade E in 1 AL subject and in the HKCEE Grade E in 4 subjects, and Level 2 in English Language*, or equivalent; Or
- have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; Or
- hold a Certificate in Private Jet Hospitality Service Management awarded within the HKU system through HKU SPACE, or equivalent; Or
- be mature applicants (aged 21 years or above) who do not fulfill the academic requirement but have at least 3 years of relevant work experience in the hospitality and tourism industry will be considered. They should have Level 2 in English Language* in HKCEE or Level 2 in English Language in HKDSE Examination or equivalent. They may need to attend an interview.
* With effect from 2007, HKU SPACE recognises Grade E previously awarded for Chinese Language and English Language (Syllabus B) (Grade C in the case of English Language (Syllabus A)) at HKCEE as an acceptable alternative to Level 2 in these two subjects at HKCEE.
Applicants with other qualifications will be considered on individual merit.
HK$150 non-refundableCourse Fee
- *HK$4,740 per module (2 modules per semester: *HK$9,480, Total programme fee : *HK$47,400)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
- The CEF Institution Code of HKU SPACE is 100
|Revenue Management in Hospitality (Module from Advanced Diploma in Hospitality Management)|
|COURSE CODE 43Z133356||FEES $4,740||ENQUIRY 2867-8320|
|Advanced Diploma in Hospitality Management
|COURSE CODE 26L00274-3||FEES $47,400||ENQUIRY 2867-8329|
|Introduction to Tourism and Hospitality (Module from Advanced Diploma in Hospitality Management, Advanced Diploma in Tourism Management, Advanced Diploma in Tourism & Marketing Management and Advanced Diploma in M.I.C.E. and Event Management programmes)|
|COURSE CODE 26Z01029-1||FEES $3,950 (Student enrolled in Advanced Diploma programmes before 30 Jun 2019) $4,740 (Student enrolled in Advanced Diploma programmes after 1 Jul 2019)||ENQUIRY 2867-8320|
|Marketing for the Hospitality Tourism and Event Industry (Module from Advanced Diploma in Hospitality Management)|
|COURSE CODE 26Z01030-5||FEES $3,950 (Student enrolled in Advanced Diploma Programmes before 30 Jun 2019) $4,740 (Student enrolled in Advanced Diploma in programmes after 1 Jul 2019)||ENQUIRY 2867-8320|
|Food and Beverage Administration (Module from Advanced Diploma in Hospitality Management programme)|
|COURSE CODE 26Z01033-A||FEES $3,950 (Student enrolled in Advanced Diploma Programmes before 30 Jun 2019) $4,740 (Student enrolled in Advanced Diploma in programmes after 1 Jul 2019)||ENQUIRY 2867-8329|
|Hotel and Resort Management (Module from Advanced Diploma in Hospitality Management, Advanced Diploma in Tourism Management , Advanced Diploma in M.I.C.E. and Event Management & Advanced Diploma in Tourism & Marketing Management Programmes)|
|COURSE CODE 26Z05971-1||FEES $3,950 (Student enrolled in Advanced Diploma Programmes before 30 Jun 2019) $4,740 (Student enrolled in Advanced Diploma in programmes after 1 Jul 2019)||ENQUIRY 2867-8320|
|Management Issues in Tourism and Hospitality (Module from Advanced Diploma in Hospitality Management programme)|
|COURSE CODE 26Z05973-8||FEES $3,950||ENQUIRY 2867-8320|
|Cruise Line Management (Module from Advanced Diploma in Hospitality Management)|
|COURSE CODE 26Z09544-0||ENQUIRY 2867-8329|
|Attractions Management (Module from Advanced Diploma in Hospitality Management)|
|COURSE CODE 26Z09985-3||FEES $3,950||ENQUIRY 2867-8473 / 2867-8320 / 2867-8329|
|Food and Beverage Operations (Module from Advanced Diploma in Hospitality Management programme)|
|COURSE CODE 26Z01031-3||ENQUIRY 2867-8329|
|Facilities Management (Module from Advanced Diploma in Hospitality Management programme)|
|COURSE CODE 26Z01032-1||ENQUIRY 2867-8329|
Continuing Education Fund
Eligible applicants will be reimbursed 80% of the course fees, subject to a maximum sum of $20,000 per eligible Hong Kong resident, on successful completion of a course on the reimbursable course list. All students who enrolled in a CEF Reimbursable Course on or after 1 February 2008 be required to attend at least 70% of the Course, and achieve at least 50% passing mark in the overall assessment of the Course.
Applicants do not need to submit any document before class commencement. They must submit the completed CEF Application Form [SFO302(2019)] together with the required institutional certification and supporting documents to the Office of the Continuing Education Fund (OCEF) within one year upon successful completion of a CEF Course and before reaching the age of 71. Late applications will not be accepted by the Government.
The CEF Application Form [SFO302(2019)] can be obtained from any HKU SPACE Learning Centres, District Offices, the OCEF, or downloaded from www.wfsfaa.gov.hk/cef/.
The properly filled in Application Form must first be certified by HKU SPACE after course completion by following the procedure stated below.
For more details, please visit website: www.sfaa.gov.hk/cef or contact at 3142-2277. You may also obtain the CEF brochure in any of the HKU SPACE enrollment counters.
|Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.
|Continuing Education Fund Reimbursable Course (selected modules only)
Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.
Advanced Diploma in Hospitality Management
Online Application Apply Now
Application Form Download Application FormEnrolment Method
Specific application form for this programme can be obtained from any HKU SPACE Enrolment Centres, or you may download the form from this website. A complete application including the following materials should reach us on/before the application closing date:
- a completed Application Form;
- a completed Enrolment Form;
- copies of relevant supporting documents(e.g. working experience / academic qualification proof);
- a non-refundable application fee of HK$150 and
- a tuition fee of HK$9,480 for the first semester. (Please pay by cheque or credit card upon application, the amount will only be debited upon successful entry to the course).
All fees are subject to change without prior notice
* All fees paid are NOT refundable, unless a course is over-subscribed or cancelled. These fees may be subject to revisions even after a student has submitted an application, or after you have been admitted as a student on this programme. Fees for the following terms will be advised nearer the time when you enroll on those modules.Payment Method
1. Cash, EPS, WeChat Pay Or Alipay
Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.
2. Cheque Or Bank draft
Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:
- bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
- or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of payment sent by mail.
Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.
4. Online Payment
Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment for details.
- If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
- Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
- In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
- Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
- Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
- For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.
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- Hospitality, Tourism & Events