LinkedIn營銷實戰 - 香港大學專業進修學院: Digital and Social Media Marketing課程
通告
新型冠狀病毒影響下的課堂安排

在新型冠狀病毒疫情不穩定的狀態下,未來數月可能持續影響我們的課堂安排。學院一向以學員的健康及個人安全為首要考慮,為確保學生的學習進度不受影響,學院有可能需要按有關指引將面授課堂改為網上授課。如出現此等情況,課程組別同事將會儘快聯絡學員有關安排的詳情。如欲了解更多新型冠狀病毒影響下課堂安排之詳情,請參閱學院網頁之 特別通告

關閉特別通告
Main content start

Marketing & Hospitality Digital and Social Media Marketing

LinkedIn Marketing
LinkedIn營銷實戰

New Course
Course Code
MKTG9216
Application Code
1970-1405NW
Study mode
Part-time
Start Date
19 Feb 2022 (Sat)
Duration
6 hours
Language
English
Course Fee
Course Fee : HK$1,800

Early Bird : HK$1,600 (application submitted on or before 2 Jan, 2022)

Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
Apply Now
Deadline on 06 Feb 2022 (Sun)
Enquiries
2867 8313
2861 0278

This workshop covers the fundamentals to build a company’s brand in the number one social media platform for professionals - LinkedIn. The workshop is not focused on HR related matters but B2B marketing strategy, advertising, and thought leadership.
 

Programme Details

  1. LinkedIn specificities in Asia and in the world.
  2. Business-to-Business (B2B) marketing strategy.
  3. Content marketing on LinkedIn.
  4. LinkedIn advertising 101: targeting, ad formats, campaign structure, and analytics.
  5. LinkedIn advertising platform discovery.
  6. The importance of employee advocacy.
  7. Integration of LinkedIn in social media marketing.
  8. Analytics: organic and paid.
  9. Case studies

 

Tutor : Mr. Xavier Schillinger 

xavier

Xavier's hard skills are focused in online traffic acquisition and in marketing performance.  He graduated from ESG School Paris in Digital Marketing and successfully completed a General Business Studies Certificate with Concentration in Entrepreneurship at UCLA. Currently partner and Director of Operations at Digital Business Lab, a social media agency based in Hong Kong & Singapore, Xavier manages the production team and oversees a portfolio of 10 active clients.

 

數碼營銷通路– Digital Marketing Channels (詳情請按此)

內容營銷 – Content Marketing (詳情請按此)

移動營銷新面貌– Mobile Marketing (詳情請按此)

微信營銷實戰– WeChat Marketing (詳情請按此)​

搜索引擎優化 – Search Engine Optimization (詳情請按此)

大數據營銷策略 - Big Data for Marketing Decisions  (詳情請按此)

電子郵件營銷 - EDM Marketing (詳情請按此)

Facebook 企業管理平台 - Facebook Business Manager (詳情請按此)

Facebook營銷實戰 – Facebook Marketing (詳情請按此)

Google Ads 搜尋廣告 - Google Ads Platform (詳情請按此)

Google Analytics 網站數據分析 - Google Analytics (詳情請按此)

電子郵件營銷 - EDM Marketing  (詳情請按此)

Application Code 1970-1405NW Apply Online Now
Start Date 19 Feb 2022 (Sat)
Apply Online Now

The class is held in the computer lab.

Course Fee
  • Course Fee : HK$1,800

    Early Bird : HK$1,600 (application submitted on or before 2 Jan, 2022)

    Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)

Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.